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Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

Nicotine Survey 2021: Key Insights and System Overview

Jun 2021

For the first time in the modern history of the tobacco industry, the last decade has seen the emergence of a viable alternative to the cigarette, altering consumer preferences and use patterns. The Nicotine Survey offers insight into the pace and…

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Strategy Briefing

Bottled Water in Eastern Europe

Jun 2021

In Eastern Europe, the COVID-19 pandemic did not cause any surge in sales of bottled water through off-trade channels in 2020. However, the impact on off-trade channels varied by country as preferences and consumption habits of local consumers played…

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Strategy Briefing

Consumer Electronics: Quarterly Statement Q2 2021

Jun 2021

Sales of consumer electronics are projected to turn positive in 2021 after consumers’ sentiment was badly affected by the pandemic. However, a full recovery is only expected in 2022 as sales exceed pre-pandemic levels.

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Strategy Briefing

Spirits in Eastern Europe

Jun 2021

Eastern Europe is still leading in spirits per capita consumption globally. Despite vodka continuing to dominate spirits, consumer taste preferences shift towards flavour sophistication. This drives other spirits, whiskies and brandy. Mid- and…

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Strategy Briefing

Global Recovery Tracker: Q2 2021

Jun 2021

The global economic outlook continues to improve in Q2 2021, though a two-speed recovery is taking shape as developed economies are set to bounce back quicker while the slow vaccine rollout in developing countries is delaying their recovery. The main…

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Strategy Briefing

Consumer Health: Quarterly Statement Q2 2021

Jun 2021

Expectations for the global consumer health industry have improved slightly for Q2 2021. Improved macroeconomic forecasts due to widening vaccination rates in markets such as the US will benefit consumer health, especially as consumers emerge from…

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Strategy Briefing

Nostalgia in Western Europe

Jun 2021

Nostalgia was a trend prior to 2020, but as lifestyles continue to be disrupted by COVID-19, consumers spend more time in their homes to stop the spread of the virus and increasingly turn to nostalgia to help them cope with the anxiety, stress and…

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Strategy Briefing

Diversity in Strategies For Leading Soft Drinks Companies, Southeast Asia

Jun 2021

The diversity of consumer profiles in Southeast Asia has resulted in various strategies being adopted by both global and local soft drinks companies to appeal to local consumers. By analysing and evaluating the various strategies, such as launching…

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Strategy Briefing

From Portfolio Rationalisation to A Flurry of Spending: M&A in Consumer Health in 2021 and Beyond

Jun 2021

Amid the uncertainty of COVID-19 in 2020, consumer health companies scaled back on mergers and acquisitions, instead focusing on portfolio rationalisation and cost cutting. In 2021, the industry is expecting a strong bounce back to historic rates of…

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Strategy Briefing

New Concepts in Retail: Key Factors Driving Successful Innovation

Jun 2021

Retailers’ constant experimentation with new concepts and formats helps lay the groundwork for the industry’s future. For this reason, Euromonitor profiles the most innovative concepts in retailing each year. While today some of the winning…

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Strategy Briefing

Using Retail Tech Innovation to Enhance the Customer Experience

Jun 2021

The COVID-19 pandemic accelerated the digital transformation across the retail industry. Retailers, besides ramping up capabilities to better serve consumers in the online channels, also made in-store tech investment to create touchless retail…

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Strategy Briefing

Colour Cosmetics in Western Europe

Jun 2021

Western European sales of colour cosmetics, already in decline in recent years, recorded a steep fall in 2020. Coronavirus (COVID-19), and the measures taken to try and control its spread, resulted in much-reduced usage of colour cosmetics products,…

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Strategy Briefing

Colour Cosmetics in Eastern Europe

Jun 2021

Eastern European sales of colour cosmetics recorded a steep decline in 2020. Measures introduced to contain the spread of Coronavirus (COVID-19), such as lockdowns, retail closures and mask-wearing, all had a negative impact on sales. Lip products…

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Strategy Briefing

Top 10 Global Consumer Trends 2021: Expert Opinions and in Action Case Studies

Jun 2021

This report looks at the top10 global consumer trends Euromonitor International has identified as set to have the most impact on business in 2021. It explores the changing consumer values and behaviour driving the trends, the impact on…

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Strategy Briefing

Global Trends and Corporate Strategies in Omnichannel

Jun 2021

The global retailing landscape is evolving quickly with the rise of omnichannel retailing, and retailers worldwide are constantly experimenting with new concepts and formats. This briefing explores global trends and corporate strategies in…

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Strategy Briefing

Digital Disruptors: The Global Competitive Landscape of Digital Wallets

Jun 2021

The Coronavirus (COVID-19) pandemic led to greater use of digital wallets, as consumers shifted away from cash for online and in-store payments. With gaps in financial services, increased user functions on digital wallets are challenging banks to…

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Strategy Briefing

Transformation of RTD Tea Positioning in Key European Markets

Jun 2021

RTD tea has changed its positioning in Europe over recent years, moving from something highly commoditised and refreshment-driven to something that aligns with current consumer trends and a more premium positioning. This briefing explores the…

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Strategy Briefing

Soft Drinks: Quarterly Statement Q2 2021

Jun 2021

Overall prospects for the global soft drinks industry continue to trend up slightly in Q2. Away-from-home traffic and on-trade consumption remain the most important variables as we enter the vital high-volume summer months of northern hemisphere…

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Strategy Briefing

Packaged Food Quarterly Statement Q2 2021

Jun 2021

This report analyses Euromonitor International’s forecast for the Packaged Food Industry. This quarterly update reflects Euromonitor International’s updated forecast(s) based on changes that have occurred between Q1 and Q2, in terms of economic…

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Strategy Briefing

Mixing-in-the-Moment: A Smart Technology Disruption Relating to Consumer Systems

Jun 2021

Mixing-in-the-Moment (MITM) is a smart technology disruption of traditional value chains surrounding consumable additives (like detergents, fragrances, drinks, cosmetics and other fluids).This is proving to be a consistent and predictable disruption,…

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