Asia Pacific

In 2023, soft drinks players adjusted their business and marketing strategies. This included launching smaller pack sizes, implementing marketing promotions and launching new budget brands. This was done in a bid to remain competitive amidst the…

Since late 2022, the broader reopening of Hong Kong has unleashed a desire to travel amongst Hong Kong consumers. The revenge travel trend, which began in 2022, has continued to shape consumer behaviour in 2023. As a result, due to the resumption of…

Soy drinks continued to dominate demand for plant-based milk in India at the end of the review period. It is popular for several reasons. Firstly, soy is widely consumed in India in various forms, where it is used in different vegetable-based dishes,…

French Polynesia receives considerable support from France. Nevertheless, pro-independence party won elections in 2023, which has the potential for increased tensions between French Polynesia and France. Rebounding tuourism may support post-pandemic…

Brunei Darussalam enjoys political stability and low levels of corruption. However, civil liberties are impinged upon by autocratic rule. With huge reliance on hydrocarbons, the economy is prone to various risks. An ageing populace could exert…

2023 witnessed a notable rise in celebrations, following missed opportunities for major gatherings during the pandemic. Sweets and desserts play a major role in celebrations, ranging from traditional sweets to Western options such as cakes,…

Since late 2022, the desire to travel has been seen amongst consumers in Hong Kong, due to the broader reopening of the country, with Japan emerging as a key destination. The revenge travel observed in 2023 has led to a significant reduction in the…

The trend towards plant-based diets in Thailand is rapidly gaining momentum, as health-conscious consumers increasingly opt for plant-based options. With growing demand for healthier choices, particularly protein from soybeans, and grains that are…

Due to the postponement of the third phase of the sugar tax in Thailand, which was postponed from 1 October 2022 to take effect on 31 March 2023, carbonated beverage players have had to act quickly to launch innovative products in response. Most…

As food manufacturers respond to the shift towards healthier eating habits in Thailand, they are not only introducing new options with no or low sugar claims, but they are also strategically investing in marketing campaigns that align with evolving…

In 2022, hot drinks continued to be driven by health and wellness trends that included low sugar content and functional products offering higher specific value. To remain competitive, both small and large hot drinks brands have been introducing new…

With the increasing prioritisation of health and a growing scarcity of time, consumers are actively seeking faster and more efficient ways to safeguard their wellbeing. As a result, drinking milk products with fortified/functional attributes have…

Health-conscious consumers in Thailand are increasingly opting for plant-based cooking ingredients and meals, further driving the shift towards plant-based diets. Plant-based ready meals is an emerging niche in Thailand but perceived as a lighter and…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

The broader reopening of Hong Kong since late 2022 unleashed a wave of enthusiasm for travel amongst consumers in Hong Kong, with Japan emerging as a key destination. Revenge travel has continued into 2023, resulting in a significant reduction in the…

In 2023, high inflation impacted the price of milk due to an increase in feed costs for cattle. This increased the procurement cost of milk, with major brands increasing the retail price per litre. However, demand for milk remained strong in 2023, as…

India remains the largest producer of milk in the world. The impact of high inflation on cattle feed in 2023 resulted in a hike in procurement costs for milk. In turn, major players hiked up their prices to end consumers, but demand for dairy…

The broader reopening of Hong Kong since late 2022 has unleashed a wave of travel enthusiasm amongst consumers in Hong Kong, with Japan emerging as a key destination. The revenge travel trend has continued into 2023, resulting in a significant…

Retail demand for cheese in India continued to grow in 2023, as major players introduced new variants and expanded their ranges to cater for different consumption occasions. There is increasing demand for Western breakfasts among urban households,…

Value sales of butter and spreads recorded double-digit growth in 2023, with demand rising steadily. Traditionally in India, butter and ghee has been prepared at home from milk as it is considered more budget-friendly. Butter and ghee are extensively…