Asia Pacific

Sauces, dips and condiments saw another year of growth in both retail volume and retail value terms in 2023. Sauces remains the biggest contributor to the category’s development, specifically soy sauce products. The foodservice channel experienced…

The meals and soup category experienced another year of positive growth in 2023, both in total volume and value terms. Ready meals was a key contributor to the category’s development during the year, specifically frozen ready meals. The growing urban…

The edible oils category experienced another year of decline in 2023, both in volume and value terms, following contraction in the previous year. The fact that the CPO (crude palm oil) price had not yet fallen was a key reason for this performance.…

Discounting activities, consumers’ busier lifestyles and demand for more convenient, practical cooking solutions, especially amongst middle to upper income consumers, spurred growth in cooking ingredients and meals in Indonesia in 2023. Considerable…

Sales in vacuum cleaners are supported by consumers’ rising standards of hygiene within the home. This is particularly notable in big cities, due to urban air pollution levels. It is noted that PM2.5 dust is a concern for consumers living in the big…

Vacuum cleaners continued to enjoy fast growth in demand in 2023. This performance continued to be supported by heightened awareness of the importance of hygiene and cleanliness to health since the outbreak of the COVID-19 pandemic. The public health…

In 2023, tea is expected to register further moderate volume growth with a slight decline in price growth in comparison with 2022. The tea culture is strongly developed in Kazakhstan and tea remains the most consumed hot drink by far due to the…

The consumption of sweet spreads in Singapore is largely limited to breakfast occasions, and typically applied to toast. Hence, it is challenging for the category to achieve greater penetration in the local market or record stronger growth. In…

Off-trade sales of sports drinks saw an improved performance in volume terms in 2023, compared to the previous year. The core consumers of sport drinks in Thailand are blue-collar workers, such as farmers, drivers and labourers, who were particularly…

Sales of soft drinks saw healthy growth in volume terms in 2023, continuing the trend of the previous year. This was due partly to improved economic conditions, which had a positive impact on consumer spending. The ongoing recovery of inbound tourism…

In 2023, soft drinks in Bangladesh faces challenges due to a significant price hike since September 2022, exacerbated by escalating water costs. The proposed turnover tax, deemed a potential growth deterrent by experts, also poses a threat to the…

Volume growth in small cooking appliances remains stable, albeit at slowing growth rates than seen over the past few years as the category becomes more mature. Air-fryers continue to be popular, with both urban and rural consumers, as such appliances…

The demand for small cooking appliances continued to rise in 2023, bolstered by the healthy cooking and eating trends in the Philippines. The COVID-19 experience emphasised the need to focus on health and wellbeing. With many Filipinos still spending…

Convenience continues to be the key driver for sauces, dips and condiments as local consumers are looking for ways to save time on the preparation of meals due to increasingly hectic lifestyles. Notably, complex dishes that require a wide array of…

RTD tea saw an improved performance in off-trade volume terms in 2023, when compared to the previous year. Growth was boosted by the return of busy pre-pandemic lifestyles, which served to boost impulse purchases and on-the-go consumption. RTD also…

Off-trade sales of RTD coffee registered positive growth in volume terms, driven by the resumption of active, on-the-go lifestyles, including the return of consumers to their physical workplaces. RTD coffee is widely associated with consumption…

Sales in refrigeration appliances have crept back into small positive volume growth, after the category’s previous years of slumps. This is in part attributed to the hot summer season in Vietnam, driving demand for refrigeration appliances which…

While many consumers continued to face financial pressures at the end of the review period, customisation gained importance as higher-income consumers wanted personalised products that fit with their design and aesthetic requirements. Thus,…

Limited taxation adds to Vanuatu’s economic freedom. However, competing factions destabilise the political landscape. Exposure to tourism will lead to output underperformance versus peers in the short term, whilst large agricultural activities also…

Sales in personal care appliances are supported by rising incomes and standards of living in Vietnam, leading to consumers paying more attention to their appearances. Social media trends are also influencing sales, both in urban areas and reaching…