Asia Pacific

The vegetables category experienced positive growth in Vietnam in 2023, particularly in the institutional and foodservice sectors. With a 100% vaccination rate amongst children by the end of 2022, more parents were allowing their children to stay in…

Sales of vacuum cleaners in Thailand continued to experience strong growth in retail volume terms in 2023 driven by various factors that reflect the changing lifestyles and priorities of the local population. Rapid technological advancements, coupled…

Despite the traditional nature of tea, it is continuing to constantly evolve to maintain consumer demands. Tea Château’s unconventional tea capsules have been well-received, with the brand launching new flavours throughout the year. In addition to…

In 2023, amidst challenging economic conditions, there was a noticeable decrease in local consumers dining out compared to the pre-COVID-19 era. However, the sugar and sweeteners industry experienced a healthy increase in volume sales, particularly…

In 2023, an increased awareness of the importance of health and wellness contributed to the rise in demand for starchy roots in Vietnam. The nutritional advantages of eating these foods, such as high-quality carbs, dietary fibre, and crucial…

Small cooking appliances continued to see steady growth in retail volume terms in 2023, primarily driven by behavioural changes that occurred during the COVID-19 pandemic. The global health crisis forced people to adapt to a new normal, and one of…

There is a noteworthy emergence of a niche market consisting of high-income customers who own modern homes and view refrigeration appliances as a fusion of functionality and home decoration. High-income customers, who can afford to invest in modern…

Although peas and other pulses have a presence in Vietnam, availability is low and sales are still very small. The use of peas and other pulses is limited to a few dishes, and these products do not have wide consumer awareness. By contrast, beans are…

During the review period, Korean beauty products, techniques, and styles have captured the attention of consumers worldwide including within Thailand, with this inspiring a new approach to personal care and grooming. One of the prominent aspects of…

The convenience factor in other hot drinks is becoming increasingly evident, with the emergence of pods in the local market. Brands such as Horlicks, Maltesers, Nescafé Dolce Gusto, and PODiSTA are offering malt-based and chocolate-based flavoured…

In 2023, nuts recorded a significant rate of volume growth, particularly in the foodservice sector, driven by the increasing number of tourists visiting Vietnam. The impact of inflation and a sluggish economy led to changes in people's spending…

Microwaves continued to see healthy growth in retail volume terms in 2023, even recording an improvement on the growth seen in the previous two years. One of the significant factors driving this demand is the shift in eating habits towards consuming…

In 2023, the meat category in Vietnam was negatively affected by inflation and an economic slowdown. Sales value and volume displayed slower growth than in the previous year. In this year, Vietnamese consumers were more focused on saving money and…

Sales of large cooking appliances continued to see steady growth in retail volume terms in 2023 with a slight improvement on the previous year. With the WHO declaring the pandemic to be over in early 2023 and with restrictions lifted this has led to…

The convenience of hot drinks for local consumers is becoming increasingly significant due to the penetration of the pod format in tea, malt-based and chocolate-based flavoured powder drinks. This format offers consumers the flexibility to experiment…

Sales of built-in home laundry appliances continued to decline in retail volume terms in 2023 due to the limited popularity of these products in the market. Built-in appliances cater to a niche market segment, primarily targeting affluent consumers…

In 2023, the fruits category in Vietnam was adversely affected by inflation and an economic slowdown. Total volume sales of fruits saw slower growth than in the previous year. In the last year of the review period, Vietnamese consumers became more…

In 2023, inflation had a considerable impact on consumer behaviour and purchasing patterns, which affected the performance of the fresh food industry in Vietnam. Some categories, such as fruits and vegetables, felt the impact of inflation less than…

Food preparation appliances experienced slightly slower growth in retail volume terms in 2023 compared to the previous two years, which was mainly due to the economic slowdown and rising household debt. These economic challenges have significantly…

In 2023, inflation and a gloomy economy negatively impacted the growth of fresh food overall. However, the demand for fish and seafood still experienced a positive growth rate in both value and volume terms. This can be attributed to an increase in…