Beauty and Personal Care

Following extremely strong growth during the COVID-19 pandemic, skin care continued to see a normalisation in sales in 2023. Retail volume and current value sales both declined as consumption levels began to subside to more normal levels. Indeed,…

Conventional products continued to face growing competition from dermocosmetics in skin care in Costa Rica in 2023, with this trend remaining most visible in the premium segment. Recent years have seen dermocosmetic varieties offered by brands like…

Premium beauty and personal care in Serbia continued its impressive ascent in 2023, characterised by stable double-digit growth in retail value sales. This upward trajectory was predominantly underpinned by a strategic price increase strategy adopted…

Premium beauty and personal care continued to flourish in Malaysia in 2023, with the fuller return to in-person and the increase in inbound tourism helping to fuel growth. Premium skin care was one of the top performers as sales rose rapidly, thanks…

In 2023, premium beauty and personal care sales recorded very strong double-digit retail value growth, with purchasing power improving compared to the previous year. In the ongoing pandemic aftermath, many consumers were keen to treat themselves to…

The premium segment represents a relatively small proportion of beauty and personal care in Latvia. Nonetheless, in value terms, premium products are growing at almost twice the pace of mass products. Consumer preferences for premium products is well…

Premium beauty and personal care market in Kazakhstan experienced a significant resurgence in 2023, fuelled by a confluence of economic and consumer behaviour trends. Geopolitical shifts on the world stage have resulted in an influx of investments…

With inflation easing in 2023, premium beauty and personal care in Georgia performed well, registering higher value growth than mass. Increasing numbers of tourists, as well as newly-arrived Russian immigrants also contributed to growth. That being…

In 2023, the premium beauty and personal care landscape in Estonia showcased strong growth, with retail value growth above mass beauty and personal care products. As consumers become increasingly educated about the ingredients in skin care, premium…

Premium beauty and personal care segment saw double-digit current value growth in Egypt in 2023 but significant decline in volumes during the year. Two main factors impeded the performance of premium beauty and personal care during the year. Firstly,…

Premium beauty and personal care remains a category with very low penetration within Ecuador. In the midst of perennial low sales and a general lack of dynamism, L'Oréal and its local partner Quifatex SA have begun to revitalise the category with the…

Premium beauty and personal care in Denmark witnessed a slight rise in current value growth in 2023 following the decline faced by this segment in 2022. Sales performance in the past two years has been muted following the dynamic current value growth…

E-commerce continued to gain importance in terms of premium beauty and personal care distribution in Costa Rica in 2023. While this was in keeping with the trend evident across the market as a whole, the channel’s rising penetration also reflected…

In 2023, oral care in Serbia continued to experience consistent volume growth, building upon the momentum seen in previous years. While the volume sales growth mirrored that of the previous year, the notable increase in value sales was primarily…

Oral care in Malaysia continued to see growth and development in 2023. Value growth was in part driven by the preventive health trend and in part by premiumisation. Malaysians continued to maintain basic personal hygiene routines, supporting further…

In 2023, oral care in Lithuania recorded double-digit retail value growth, driven by rising price points. Due to ongoing inflation, manufacturers and distributors extended price growth through 2022-2023. As such, retail volume care struggled in…

Oral care has become an important part of daily personal care routines in Latvia over the review period. Growing dentist bills and the fashionable trend for healthy teeth and fresh breath has driven sales of oral care products in 2023. Oral…

Oral care in Kazakhstan in 2023 presented a mixed picture, marked by supply chain disruptions and a growing consumer shift towards premium products. Despite experiencing overall value growth in 2023, oral care faced challenges due to interruptions in…

Oral care in Georgia registered moderate value and volume growth in 2023, with the essentialness of oral care supporting volume sales. Toothpaste continued to account for most value sales and also was the best performing product. Within oral care,…

Oral care in 2023 showcased strong growth in Estonia, with double-digit retail value growth and positive, double-digit retail volume growth in areas including denture care, power toothbrushes and electric toothbrushes. Growing consumer education and…