Consumer Health

Despite seeing growth levels less than in 2022, 2023 has been a positive year for paediatric consumer health in Lithuania. In spite of soaring inflation caused by the energy crisis as a result of the war in Ukraine, paediatric consumer health will…

The winter of 2022-2023 was a very strong period for paediatric consumer health in Latvia. Children fully returned to schools and kindergartens and consequently common viruses began to circulate in society, with high levels of minor health issues.…

With only around one in 16 Swedes claiming to smoke, there is a limited potential consumer base for NRT smoking cessation aids compared with other categories, such as analgesics, cough, cold and allergies (hay fever) remedies, and wound care, which…

Although smoking prevalence and the number of smokers in Slovakia have been falling gradually, they are still considered high, compared to other European countries. In December 2022, the Slovak government approved an action plan, with a focus on…

Herbal/traditional products accounted for around one sixth of overall consumer health value in Sweden in 2023,. During 2022 and 2023, the high rate of inflation resulted in increased manufacturing and distribution, which placed pressure on margins.…

The strong wave of influenza in Q1 2023 and the stronger than anticipated return of common respiratory infections are stimulating the demand for many herbal/traditional products in Slovakia at the end of the review period. Herbal/traditional products…

An improved quality of life, higher living standards, and the health and wellness trend (and its associated link with more natural products) is driving volume sales of herbal/traditional products in 2023. Also, consumers are increasingly prepared to…

Herbal/traditional medicine is generally very popular in the Lithuanian market, covering local and international players. The landscape is a sizeable product area in Lithuania, and in 2023, despite soaring inflation caused by an energy crisis,…

Herbal/traditional products remain very popular in Latvia, where they are usually used for tackling minor illnesses. Indeed, consumers in Latvia are already quite familiar with using herbal/traditional remedies for the treatment and prevention of…

Retail volume sales of eye care products continued to expand in 2023, albeit to a lesser extent than the previous two years. The return of pre-pandemic lifestyles, including the revival of international travel, gave rise to a growing incidence of…

As the incidence of allergies is rising in Slovakia, consumers continue to purchase allergy eye care products. Over 2023, allergy eye care is expected to follow strong double-digit retail volume growth in 2022 with a good, if much slower, increment.…

Retail sales of digestive remedies suffered a decline in constant value terms in 2023, albeit at a slower rate than the previous year. Growth continued to be impacted by inflationary pressures, exacerbated by the ongoing war in Ukraine, which…

The return of international travel to pre-Coronavirus (COVID-19) pandemic levels and the resumption of hectic lifestyles boost the demand for digestive remedies. More and more consumers are keen to resume their pre-pandemic travel norms, regardless…

Amidst significant unit price increases and inflation, digestive remedies is experiencing double-digit retail value growth in 2023, making a strong rebound following the lifting of COVID-19 restrictions and people resuming travel. Paediatric…

The digestive category is not very active within Lithuania. Despite this, in 2023, sales are returning to a pre-pandemic state. Proton pump inhibitors are gaining a share, which was lost by H2 blockers, with brands such as Nolpaza doing well in this…

At the beginning of 2023, Latvians were still in the process of returning to normal professional and social activities, following the final removal of all pandemic-related restrictions. As a result, the digestive remedies category is still seeing a…

The health and wellness trend continued have a positive impact on sales on dietary supplements in 2023 as consumers focused on preventative health measures, rather than treating symptoms as they occurred. This trend was exacerbated by the COVID-19…

The Coronavirus (COVID-19) pandemic brought spikes in retail volume and current value growth across most categories of dietary supplements in 2020 and 2021. Dietary supplements with immune system positioning saw particularly strong interest from…

Dietary supplements are seeing a strong double-digit increase in retail value sales in 2023 as a result of rising unit prices amidst rampant inflation in the country. Volume growth, meanwhile, is driven by the health and wellness trend and people…

In a similar vein to vitamins, dietary supplements saw positive performances in Lithuania in 2023. New consumption habits with regard to preventative health measures have added momentum to sales. However, sales have been somewhat dampened by the…