Consumer Health

The reopened border between mainland China and Hong Kong in early 2023 had significant implications for the demand of analgesic remedies within the city, which rose considerably. This growth can be attributed to a shortage of analgesic remedies…

In Asia, the search of health-conscious young consumers for dietary supplement product efficacy is dominating market trends. They are susceptible to advertising but do extra research to make informed purchase decisions. Heightened health concerns,…

The Southeast Asian market has evolved to version 2.0, positioning ASEAN as a pivotal component in local and global investors' strategies. With a rising cost of capital amid tightening monetary policies, long-term structural shifts in demographics…

Retail sales of wound care products in Thailand experienced accelerated growth in current value terms in 2023, following the return of consumers to more active lifestyles outside the home. With the resumption of sports and other outdoor activities…

With the revival of pre-pandemic lifestyles in 2023, including the return of individuals to their physical workplaces and social activities, many Thais looked to shed the excess weight they had gained during the pandemic. This helped to drive strong…

2023 witnessed remarkable growth for vitamins in current value terms, continuing the trend of the previous year. Persistent concerns surrounding COVID-19 and other respiratory illnesses, coupled with ongoing health concerns, sustained a robust demand…

Sports nutrition products enjoyed dynamic growth in current value terms in 2023. As fears surrounding COVID-19 eased, consumers returned to their normal activities, including taking part in physical exercise. This included outdoor sports, like…

Paediatric vitamins and dietary supplements remained the largest and most dynamic product area in current value terms in 2023, with parents remaining keen to protect their children’s health. As demand grew, so too did the variety of offerings, with…

NRT smoking cessation aids remained one of the smallest categories within consumer health in Thailand in 2023. Consumers are only able to purchase these products from drugstores/parapharmacies or pharmacies, as they have to be dispensed by a…

Herbal/traditional products are popular among Thai consumers, many of whom like to avoid products with synthetic ingredients and instead prefer those with natural elements, with the latter perceived to be safer, healthier, and, more importantly, to…

The eye care market in Thailand experienced significant growth in current value terms in 2023, driven by various factors. One key contributor was a heightened awareness among consumers about the importance of maintaining good eye health, thanks to…

Digestive remedies saw healthy growth in current value terms in 2023. As in the previous year, the return of busier, pre-pandemic lifestyles outside the home helped to trigger demand. This was in marked contrast to 2020 and 2021, when measures…

In 2023, Thailand witnessed a continued strong demand for dietary supplements, reflecting a heightened consumer interest in preventative health. While fears surrounding the COVID-19 pandemic had largely subsided, there remained a key focus on…

Retail sales of dermatological products in Thailand experienced accelerated growth in current value terms in 2023, following the return of consumers to more active lifestyles outside the home. With this increased mobility came a greater risk of…

Cough, cold and allergy (hay fever) remedies continued to enjoy healthy growth in current value terms in 2023. This was driven, to a large extent, by the revival of normal pre-pandemic patterns of behaviour, including the return of Thais to their…

The market for consumer health products in Thailand continued to enjoy healthy growth in current value terms in 2023. This was driven, to a large extent, by the revival of normal pre-pandemic patterns of behaviour, including the return of consumers…

Despite a decline in the number of COVID-19 cases, demand for analgesics continued to grow in 2023. This was partly due to the revival of pre-pandemic behavioural patterns, including the cessation of mask wearing and social distancing, which meant…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

Demand for wound care is muted, compared with most other consumer health products in 2023. Consumers typically buy these products on a need basis, with only higher-income consumers keeping basic wound care items at home for potential emergencies. As…

Values sales continued to be low for weight management and wellbeing, but there was healthy growth. Obesity is a growing issue in Cameroon and this supported value and volume growth. Also, culturally, curvier women were traditionally perceived as…