Home and Garden

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…

This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although divergence among the key economies increases. Higher volatility in the energy markets and disruption of agricultural commodities…

Demand was saturated during the pandemic-induced boom. Big ticket purchases are now suppressed by a cost-of-living crisis. Not having a fully realised omnichannel strategy created vulnerabilities; new small store openings are part of a correction, as…

Western Europe emerged from the pandemic into a period of rising inflation, with rates hitting levels not seen for decades in many of the region’s countries. This was negatively impacting the home and garden market in 2022, as was the fact that some…

The Asia Pacific home and garden market, having seen a pan-regional decline in 2020 due to COVID-19, suffered again in 2022, after the recovery seen in 2021, as case numbers surged across China. However, the forecast period offers better prospects,…

Facing supply chain issues and raw materials inflation, Akzo Nobel slightly underperformed the home paint market over 2019-2022, owing in part to significant price increases. Focused on improving profitability in uncertain times, beyond cost cutting,…

Self-care at home, as an aspect of the wellness trend, needs to be evaluated as a strategic planning priority as this will sit alongside sustainability long term as a core value pillar. This topic accelerated over the pandemic and keeps accelerating…

As e-commerce growth rates slow from historic highs, the online channel is no longer a rising tide for all categories and brands. While potential exists with e-commerce accounting for 50% of retail’s expected growth in the next five years, retailers…

The demand of homewares were much lower in 2022 relative to pre-pandemic levels (in constant 2022 prices), largely due to inflation and the resulting negative consumer sentiments. Polish consumers looked towards renovating their homes by integrating…

Retail sales of homeware in 2022 returned to pre-pandemic levels (in constant 2022 prices), following a steep decline in 2020. During the outbreak of COVID-19, a retail value decline was recorded in all areas, with consumers being uncertain about…

When compared to the pre-pandemic period, the demand for homewares in Italy declined during the COVID-19 crisis. This could be attributed to two main reasons. Firstly, as people were conscious about cleanliness during the pandemic, they chose to use…

Compared to pre-pandemic levels, the demand (in constant 2022 prices) for bathroom and sanitaryware declined in 2022. This can be attributed to various reasons, including rising inflation and economic downturn. As a consequence, consumers became more…

Given interest rate hikes and inflationary pressures, Malaysians became increasingly cost-conscious in 2022. Nevertheless, the increased appetite among Malaysians to renovate their homes was still prevalent, often spiking during festivities, as…

Italy was hit hard by the pandemic, and the country experienced one of the longest and strictest lockdowns in Europe. This meant that many people spent extended periods of time at home, which created a strong desire to improve and personalise living…

Retail sales of home furnishing were much lower in 2022 compared with pre-pandemic levels (in constant 2022 prices). This can be attributed to Poland's larger macroeconomic scenario, with high inflationary pressures negatively impacting consumers'…

Home furnishings witnessed a marked decline in sales in 2020, with all categories except home office furniture and storage furniture seeing negative growth. This was largely attributed to the fact that COVID-19 restrictions led to the postponement of…

In contrast to gardening, home furnishings saw decline in demand during the COVID-19 crisis, with an upturn in its performance as pandemic related restrictions were withdrawn. The category continued to grow in 2022, however sales remained below the…

The home and garden market witnessed faster growth in 2022 compared to the previous year, underpinned by the immense consumer appetite among Malaysians to furnish their homes and create aesthetically pleasing environments, especially during the…