Indonesia

Yoghurt remains the best-performing product within the category in 2023, with a number of local producers entering the arena during the pandemic when the logistics of importing goods became more complex and costly. For example, The Good Gut started…

Soy drinks is the best-known and most popular plant-based dairy sub-category in Indonesia, followed by mung bean milk. Soy drinks have a long history in Indonesia and are enjoyed by many consumers. Their positioning is not so much as a milk…

The performance of cream in Indonesia has been bolstered by the emergence of small and medium-sized bakery enterprises (SMEs). The COVID-19 pandemic prompted many consumers to explore alternative sources of income, leading to a proliferation of SME…

Growth in drinking milk, especially fresh milk, in Indonesia has been significantly supported by the rise of quick commerce. With their efficient delivery systems, quick commerce platforms such as Astro and Happy Fresh offer fast and reliable…

Dairy products and alternatives in Indonesia has experienced positive growth in recent years, primarily driven by increased health and wellness awareness among local consumers who believe consuming more dairy is good for gut health and generally…

The COVID-19 pandemic increased awareness and acceptance of cheese in Indonesia, which continues in 2023. During lockdown there was increased interest in cooking and baking at home, and cheese became more widely used as an ingredient. In addition,…

Butter and spreads maintains positive growth in 2023, thanks to a combination of factors, including a return to on-the-go lifestyles and trends which emerged during the COVID-19 pandemic. Butter and spreads are commonly used in preparing quick…

In Indonesia, current value sales of powdered milk formula have been primarily driven by price increases. However, price sensitivity among local consumers has led to a more cautious approach towards purchasing powdered milk formula. Moreover, the…

Population expansion, a high birth rate, a large youth cohort and urbanisation continue to shape Indonesia’s demographic landscape. The cultural inclination to save and budget influences consumer spending patterns, while the expanding middle class…

Samarinda and Surabaya are Indonesia’s most economically vibrant cities. Meanwhile, Makassar holds the greatest potential for future economic growth. However, challenges for the country’s cities will persist – in the near term, inflationary pressures…

Both foodservice and retail packaging unit volumes for alcoholic drinks saw major declines in Indonesia in 2020 when the COVID-19 pandemic hit the country and restrictions on mobility and foodservice were imposed. However, in both 2021 and 2022,…

The Indonesian travel industry is showing significant expansion in 2023. The main reason behind this growth is the revocation of the PPKM (Community Activities Restrictions Enforcement) policy at the end of 2022, which has resulted in much greater…

In 2023, tourism flows are expected to show a significant increase compared to 2022. This has already been seen in the first quarter of 2023. Malaysia, Australia, Singapore, Timor Leste and India were still the countries that made the largest…

In 2023, the hotel occupancy rate has again shown an increase, although it has not yet recovered to the figure seen in 2019, immediately before the outbreak of COVID-19. However, several cities in Central Java, such as Solo City, have recorded…

Online bookings are showing a significant growth trend in 2023. The repeal of PPKM at the end of 2022 has had a very positive impact on this category. Various promos offered by OTA, especially special price promotions for orders on certain dates, are…

In 2023, the airlines category is experiencing further positive value growth, following expansion in 2022. The government’s easing of various travel requirements in line with the abolition of PPKM is the main reason behind the growth, with this shift…

With Indonesia’s strong economic development, consumer spending and incomes are expected to grow at a comparatively fast pace. By 2027, the lower middle class D is set to remain prevalent, while social class C is forecast to expand at the fastest…

The number of households is set to increase moderately in Indonesia, with couples with children remaining the dominant household type by 2027. The fastest household expenditure growth is set to be recorded by couples without children households, yet…

As wearable electronics continues to evolve, a marked and persistent shift from basic activity bands to more sophisticated activity watches and smart wearables is being observed in Indonesia. Smart wearables and advanced activity watches offer a wide…

In 2023, positive volume sales growth in portable players in Indonesia remains entirely driven by sales of wireless speakers, while other product areas are witnessing significant retail volume declines. The surge in popularity of multifunctional…