Indonesia

Compared to Old World wines, New World wines are generally sweeter and are, therefore, gaining in popularity amongst consumers in Indonesia, especially domestic consumers. In terms of pricing, New World wines are also generally more affordable than…

Mayora Indah Tbk PT maintains its overall company lead in sweet biscuits, snack bars and fruit snacks, however, in brand terms, it is Nabati (from Kaldu Sari Nabati Indonesia PT) which beats Mayora Indah’s Roma Wafello to the top brand place. Indeed,…

The growing health-consciousness trend in Indonesia has led to an increased demand for sugar-free, reduced-sugar, and functional confectionery products, as consumers seek guilt-free alternatives to traditional sweets. Functional ingredients, such as…

Shochu/soju has been experiencing growth in the Indonesian market supported by the general rise in interest in Korean culture, and particularly K-Pop, across the globe. In recent years, there has also been more product variation available in the…

Snacks in Indonesia has been showing signs of recovery following the disruptions of the COVID-19 pandemic, with social mobility gradually increasing. While the market is not fully recovered yet, there are still reasons for optimism, particularly with…

Garudafood Group maintains its lead in savoury snacks with its top Garuda brand (in nuts, seeds and trail mixes). The player also offers a diverse product range, with brands Pilus (in puffed snacks), Leo (in salty snacks/ potato chips), and Gery (in…

As one of the biggest local producers of alcoholic drinks and RTDs in Indonesia, Orang Tua Group has sought to develop strategies to boost the performance of RTDs, which has struggled in recent years. Sales of RTDs have been on a trend of general…

Unilever Indonesia Tbk PT is the leading player in 2023, holding just under half of all company shares. The company’s success is thanks to its overall ice cream portfolio, including brands such as Paddle Pop, Wall’s, Cornetto, Magnum, and Feast.…

Distribution channels play a crucial role in sales of gum, ensuring on-the-go and impulse purchase accessibility for consumers. Supermarkets and hypermarkets have long been the primary sales points for gum, offering a wide variety of options for…

Cider faces significant competition in the on-trade setting. Amongst the products providing notable competition to cider is shochu/soju. In the Indonesian market, shochu/soju is mostly consumed mixed with juice, which dilutes it to a similar level of…

Digital marketing has emerged as one of the most effective methods to boost chocolate confectionery sales in Indonesia, amidst a growing number of tech-savvy consumers in the country. One of the main advantages of digital marketing is the ability to…

Multi Bintang Indonesia PT Tbk continues to lead the Indonesian beer category, with its strength founded on its wide range of products - which includes but is not limited to lager, flavoured lager, low alcohol and non alcoholic beer - as well as…

In 2022, the alcoholic drinks market in Indonesia experienced significant recovery on the back of the easing of the restrictions that were imposed to limit the spread of COVID-19 and consumers becoming more confident about dining out. The revival of…

Tobacco in Indonesia recorded stronger growth in 2022 than in the previous year, largely thanks to an increase in economic activity with the country having suffered through the COVID-19 pandemic since early 2020. The purchasing power of consumers…

Smokeless tobacco had a negligible presence in Indonesia in 2022, with a limited number of sellers selling these products, with sales mainly limited to retail e-commerce. Nonetheless, Tigersnus, a Swedish-style snus, has been produced in Indonesia…

The market for cigars and cigarillos remains fairly small in Indonesia, with the potential consumer base remaining somewhat limited. This is especially true for imported cigars which are sold at high prices which are generally only affordable to…

On 1 January 2022, the Indonesian government through the Finance Ministry announced an increase in the excise tax on cigarettes as part of efforts to curb consumption, especially among the country’s children and young consumers. The average increase…

Recent policies are eroding democracy and corruption is rife, although economic freedom has improved in the short term. The economy has proven to be resilient, helped by higher exports, whilst inflation is moderating and the prospects for foreign…

The retail packaging unit volumes of floor cleaners recorded positive growth in 2022. This can be attributed not only to the fact that Indonesians are prioritising cleanliness and maintaining a tidy living environment, but also to the increased time…

Given Indonesia’s strong economic performance in 2022, business confidence continued to increase, with the country witnessing considerable growth in FDI flows and exports over the year. Indonesia recorded significant improvements in terms of labour…