Indonesia

Small local grocers saw modest growth in current value terms in Indonesia in 2023. Besides continued economic pressures, the performance of the small local grocers channel has been restricted by consumers switching towards modern grocery retailers,…

Retail saw current value growth in Indonesia in 2023. More premium orientated retailers saw particularly strong performances, as their core consumer base was less severely impacted by the economic difficulties seen at the end of the review period.…

Retail e-commerce continued to register buoyant growth in Indonesia in 2023, continuing the trend seen throughout the review period. While the movement restrictions put in place to control the number of COVID-19 cases had a positive impact on online…

Hypermarkets saw a decline in current value terms in Indonesia in 2023. Despite the positive trend observed in the overall retail industry in line with the ongoing post-pandemic recovery, larger modern retailers such as hypermarkets are struggling.…

Home products specialists saw current value growth in Indonesia in 2023. Globally, there is currently a trend of mindful luxury consumption that involves consumers looking for products offering high quality and timeless designs. Luxury product…

Health and beauty specialists saw current value growth in Indonesia in 2023. Beauty shops such as Sephora, Guardian and Sociolla have become well-recognised by consumers. Additionally, these retailers have an extensive omnichannel network through…

General merchandise stores registered current value growth in Indonesia in 2023. Since the onset of the COVID-19 crisis, consumer behaviour has changed rapidly. People are getting used to purchasing products online, which has diversified their…

Direct selling saw a marked fall in sales in current value terms in Indonesia in 2023. The channel generally struggled during the review period, having been heavily impacted by the COVID-19 crisis. Direct selling was not viable at the height of the…

Convenience retailers saw current value growth in Indonesia in 2023. Urbanisation is a key factor influencing the growth of convenience stores in the country. Many people move to big cities in search of work or education, and they need places to shop…

Appliances and electronics specialists saw continued current value growth in Indonesia in 2023. While some of the leading players in this channel, such as Erajaya Swasembada and Electronic City, continued to expand their retail networks in 2023, the…

Apparel and footwear specialists saw further current value growth in Indonesia in 2023. In the post-COVID-19 environment, consumer experience has become increasingly important, with consumers expecting comfort and unique design in stores. Gen Z and…

Wipes in Indonesia saw an increase in current value sales in 2023, sustaining the positive growth trajectory that has been observed throughout the review period. The COVID-19 pandemic, despite its many challenges, brought about a significant and…

Tissue and hygiene in Indonesia recorded positive growth in all categories in 2023, with both volume and current value sales rising as the country’s economy strengthened even in the face of global uncertainty. Domestic economic growth was buoyed by…

Retail tissue in Indonesia saw a boost in overall volume and current value sales in 2023, driven by consistent population growth and a growing trend towards urbanisation. The migration from rural to urban areas is leading to improved standards of…

Retail adult incontinence in Indonesia saw sales supported in 2023 by the country’s ageing population, driving robust volume and current value growth throughout the year with double-digit rises. The elderly population is set to continue to expand,…

Nappies/diapers/pants in Indonesia in 2023 benefitted from the country’s high birth rate, recording a significant upswing in both volume and current value sales to record continued double-digit growth in the latter. Consumer confidence was on the…

Menstrual care in Indonesia in 2023 saw significant rises in both volume and current value terms, with growth driven by the country’s expanding middle class. This is leading to higher disposable incomes, newfound financial flexibility and greater…

Away-from-home (AFH) tissue and hygiene in Indonesia saw significant growth in terms of both volume and current value sales in 2023, buoyed by improving economic conditions and the expansion of related sectors. The steady improvement in the country’s…

Toilet care is a category enjoying strong and stable growth, supported by the ongoing urbanisation trends in Indonesia. As urban migration continues, more consumers are finding themselves in upgraded living conditions, residing in modern houses and…

Surface care is maintaining decent value and volume growth, which is set to continue on a positive trajectory over the forecast period. Overall, sales in surface care are propelled by urbanisation and rising disposable incomes within this urban,…