Prudence Lai Consultant
hong kong
English, Chinese
About Prudence
As a key contact for Asia Pacific, Prudence actively engages with clients in this region, authoring strategy briefings and other content pertaining to travel trends in key Asian markets. She has been quoted by journalists across a range of media, including the BBC, CNBC, Nikkei and SCMP.
Prudence specialises in travel and loyalty. She is a core project team member covering the travel industry, facilitating the research process across the Asia Pacific region. Prior to joining Euromonitor, Prudence gained experience in sales and market planning in the luxury fashion industry, with a geographic specialism in Greater China, Japan and South Korea.
Recently Published Work
Reimagining Tourism: Top Three Travel Trends in Asia Pacific 2024
Caroline Bremner
Asia Pacific (APAC) tourism continues to flourish following the reopening of borders. Destinations and travel players are greeting the new faces of post-pandemic travellers, shifting attention from driving volume recovery to value creation for a sustainable future.
Embedded Finance Powered Transformation Across Travel – Intermediaries, Lodging, Shopping, and Food and Dining
Prudence Lai
Travel finance is an important component, impacting overall customer satisfaction across travel verticals. Analysis in this article focuses on embedded finance in travel intermediaries, lodging, shopping, and food and dining, ranked the top four verticals by market value size in 2023.
