Latin America

The tobacco market saw modest volume growth in Ecuador in 2023. Ecuador has gone through a series of problems in recent years, including the strong impact of the COVID-19 crisis, followed by an economic and social crisis that led to a national strike…

E-vapour products saw a marked rise in retail value sales in Ecuador in 2023. E-vapour products was a category that was subject to very low levels of control by the authorities during the review period. However, as it has gained space within the…

Retail volume sales of cigars and cigarillos rose strongly in Ecuador in 2023, Cigars and cigarillos is a very niche category in Ecuador. In general terms, the Ecuadorian population is not accustomed to consuming this type of product. For this…

Cigarettes saw volume sales fall significantly in Ecuador in 2023. The illicit market continued to deepen its penetration within the Ecuadorian market during the year. The high tax levied on the legal industry has caused a substantial price gap…

In 2023, cigarettes in Bolivia witnessed a notable surge in the presence of smuggled brands. These products, previously predominant in provinces and rural areas, made significant inroads into urban markets, particularly in kiosks, popular markets,…

Tobacco in Colombia witnessed stagnant volume growth in 2023 amid inflationary pressures and falling demand for cigarettes. Smoking prevalence continued to decline with consumers increasing awareness about the harmful effects of combustion tobacco…

In 2023, tobacco in Bolivia recorded one of its most challenging periods in recent times, primarily due to a notable growth in the availability of illegal cigarette brands. Until a few years ago, Bolivia was primarily a transit country for the…

The Argentine economy faced significant challenges in 2023, entering a recession with a GDP contraction and a notable decline in December compared to December 2022. Inflation surged, severely impacting the tobacco industry. Although official…

In 2023, e-vapour products in Bolivia experienced considerable growth and formalisation in the distribution channels for e-vapour products. The availability of these products surged in both modern and traditional retail outlets. Initially, e-vapour…

In 2023, smokeless tobacco products, including e-vapour and heated tobacco products, remained illegal in Argentina. Despite efforts by the current Milei government to legalise these products, the legislative bill aimed at allowing their sale was…

Over the review period, smokeless tobacco, e-vapour products and heated tobacco grew at high velocity, with value sales over 20 times higher in 2023 compared to the start of the review period. Outstanding sales of e-vapour products, namely closed…

Volume sales of cigars have been growing at steady rates in Colombia since the COVID-pandemic, with further double-digit volume growth witnessed in 2023. Smoking cigars is not a cultural tradition in Colombia, with most cigars imported from Cuba and…

The consumption of cigars and cigarillos in Bolivia remained niche in 2023, with these products having limited distribution. They are mainly available in small tobacco speciality stores, which in recent years have also started offering e-vapours, or…

In 2023, the consumption of cigars and cigarillos in Argentina experienced a slight decline in volume terms. This decline was primarily due to the import restrictions imposed by the former Alberto Fernandez government, which included a partial…

In 2023, sales of cigarettes in Colombia returned to a declining trend following a slight increase in the year prior. The downward trend is not only caused by lower smoking prevalence, but the shift towards alternatives like e-vapour products.…

In 2023, cigarette sales in Argentina experienced a notable retraction, primarily driven by the country’s ongoing economic crisis, which significantly impacted consumer purchasing power. The weakening economy led to a moderate decline in cigarette…

Tobacco in Latin America was recording positive value growth in 2022, driven by the still dominant cigarettes category, but with e-vapour and heated tobacco products recording more dynamic growth. However, the development of these next-generation…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

For many years, Mexico was characterised by healthy demographic growth, which led to an increasing number of people of legal smoking age each year and, with it, an increase in the number of smokers, which resulted in positive demand for tobacco…