Latin America

Local consumers returned to physical stores on a more regular basis following the easing of restrictions in Brazil, supporting significant growth of eyewear in 2022. This trend continues in 2023, as the local population generally feels safer spending…

With the advance of Brazil’s vaccination programme over 2022, outdoor activities and social gatherings were resumed on a regular basis for most local consumers. After close to two years of home seclusion, the population was eager to spend time…

After the insecurity created by the pandemic and social distancing measures imposed in Brazil over 2020-2021, 2022 was the first “normal” year in the country following the emergence of COVID-19. The local workforce returned to the office and the…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends

Columbians heavily prioritised maintaining high levels of hygiene in their homes and surroundings during the pandemic to try and minimise the possibility of contracting the COVID-19 virus. This was reinforced by a number of international and national…

In 2020, with home seclusion and strict COVID-19 measures in place, sales of laundry care, and therefore also its packaging unit volumes, suffered as consumers felt they did not need to do their laundry as regularly, given they were going out a lot…

Global consumers are struggling with the cost of living crisis, as inflation remains high while household income growth lags. Consumers are adopting recessionary habits, such as trading down and being more selective in their spending. Rather than…

This report assesses the business environment in Ecuador, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and…

E-commerce continued to see positive growth in Latin America in 2022, in spite of the recent massive sales spike already seen in 2020 due to COVID-19 restrictions. Further growth is also expected in the coming years, given the now expanded customer…

Mexico’s economic modernisation are attempts clouded by widespread corruption, low government integrity and lack of ICT investments. Poor education and labour skills alongside intensive brain drain remain among major issues limiting advancements in…

Peru’s business environment is facing a high tax burden as well as a lack of skilled labour and political instability. However, the country ranks among the top third of countries in the Index of Economic Freedom due to its trade and investment…

In 2022, Colombia showed progress in terms of business freedom and financial regulations, and has been attracting FDI, with flexible business regulations for foreign investors. The country’s judicial effectiveness ranking has improved slightly, while…

Chile continues to lead the region and maintain a significant global stance in the Index of Economic Freedom ranking due to its stable macroeconomic environment, strong financial sector, high higher education attainment rates, and well-established…

Brazil ranked behind major regional peers offering slightly worse conditions to start and operate a business. Lack of macroeconomic stability, heavy tax burden and prevailing corruption holds back the country’s competitiveness. Moreover, Brazil…

Argentina struggles to ensure macroeconomic stability and tackle widespread corruption, weighing on the country’s attractiveness for investors. Businesses face challenges to access credit, especially with soaring interest rates, boosting cost of…