Latin America

Read our latest reports on Latin America here, with analyses and ...

Read our latest reports on Latin America here, with analyses and market statistics that explore the evolving consumer preferences, market environment and inherent growth potential in individual countries, or briefings that assess key strategic themes...

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Country Report

Deodorants in Uruguay

Apr 2024

Volume sales of deodorants in Uruguay continued to decline throughout the review period. During early stages of the review period, this was due to the impact of the COVID-19 pandemic; however, since 2021, the main reason for declining demand for…

USD 1,195
Country Report

Colour Cosmetics in Uruguay

Apr 2024

2023 saw colour cosmetics record positive volume growth for the third consecutive year as the return to pre-pandemic lifestyles meant that many local consumers had more reason to wear colour cosmetics. The return to working and socialising outside of…

USD 1,195
Country Report

Beauty and Personal Care in Uruguay

Apr 2024

2023 saw Uruguay’s beauty and personal care industry face declining volume sales as cross-border shopping and the informal trade in parallel imports and contraband smuggled in from Argentina continues to erode demand for products distributed through…

USD 2,750
Country Report

Bath and Shower in Uruguay

Apr 2024

2023 saw bath and shower register significant declines in volume sales and the main factor underpinning this trend is the huge gap that exists in prices between retail outlets in Uruguay and neighbouring Argentina, where the prices charged for a wide…

USD 1,195
Country Report

Baby and Child-Specific Products in Uruguay

Apr 2024

For the third year in a row, volume sales of baby and child-specific products decreased in Uruguay during 2023, while current value growth remained below the rate of inflation. This negative sales trend can be attributed mainly to the prevalence of…

USD 1,195
Country Report

Sun Care in Ecuador

Apr 2024

Sun care continues to register positive volume growth in 2023 after 2022 saw the category record truly phenomenal sales growth on the back of an incredible increase in demand for baby and child-specific sun care. A number of factors contributed to…

USD 1,195
Country Report

Sun Care in Costa Rica

Apr 2024

Sun care in Costa Rica showed an improved performance in volume growth terms in 2023. This was partly due to a steep drop in inflation, which caused current value growth to slow significantly from 2022 but bolstered purchasing power among consumers.…

USD 1,195
Country Report

Skin Care in Ecuador

Apr 2024

Facial care continued to generate positive volume growth in 2023, even as overall volume growth in skin care fell into negative territory. In recent years, facial care has benefited substantially from a range of factors that have continued to drive…

USD 1,195
Country Report

Skin Care in Costa Rica

Apr 2024

Conventional products continued to face growing competition from dermocosmetics in skin care in Costa Rica in 2023, with this trend remaining most visible in the premium segment. Recent years have seen dermocosmetic varieties offered by brands like…

USD 1,195
Country Report

Premium Beauty and Personal Care in Ecuador

Apr 2024

Premium beauty and personal care remains a category with very low penetration within Ecuador. In the midst of perennial low sales and a general lack of dynamism, L'Oréal and its local partner Quifatex SA have begun to revitalise the category with the…

USD 1,195
Country Report

Premium Beauty and Personal Care in Costa Rica

Apr 2024

E-commerce continued to gain importance in terms of premium beauty and personal care distribution in Costa Rica in 2023. While this was in keeping with the trend evident across the market as a whole, the channel’s rising penetration also reflected…

USD 1,195
Country Report

Pet Products in Argentina

Apr 2024

Cat litter registered the highest current value growth in pet products in Argentina in 2023, and a similar performance is expected in 2024. Sales increased well above the inflation rate, driven by the increase in the cat population as they are…

USD 1,195
Country Report

Pet Care in Argentina

Apr 2024

The pet care industry in Argentina continued to experience a variety of challenges in 2023 due to macroeconomic instability. Inflation is chronic, with double-digit growth since 2007, and triple-digit growth of 133% in 2023, which was the highest…

USD 2,450
Country Report

Other Pet Food in Argentina

Apr 2024

As seen during the review period, sales of other pet food in Argentina continued to decline in retail volume terms in 2023, mainly due to the population decline of other pets, and this trend is set to continue into 2024. Due to the pet humanisation…

USD 1,195
Country Report

Oral Care in Ecuador

Apr 2024

2023 saw volume growth in oral care return to positive ground after two years of declining demand, with the most affordable brands and those which represent the best value for money generating the best sales performances. Against the backdrop of the…

USD 1,195
Country Report

Oral Care in Costa Rica

Apr 2024

Global players such as Colgate, Listerine and Oral-B continued to dominate oral care in Costa Rica in 2023 due to their trusted reputations for quality and efficacy, broad product ranges and extensive distribution coverage. However, a number of…

USD 1,195
Country Report

Men's Grooming in Ecuador

Apr 2024

Since the arrival of the COVID-19 pandemic, there has been a significant trend towards men in Ecuador wearing beards, which has had a negative impact on demand for men’s razors and blades as the clean shaven look is no longer considered essential.…

USD 1,195
Country Report

Men's Grooming in Costa Rica

Apr 2024

In keeping with the trend observed earlier in the review period, multifunctional men’s grooming products continued to gain popularity in Costa Rica in 2023. Prominent examples included a Nivea Men liquid soap that is suitable for cleansing the body,…

USD 1,195
Country Report

Mass Beauty and Personal Care in Ecuador

Apr 2024

Direct selling remained one of the most important and influential distribution channels within mass beauty and personal care during 2023. Between Yanbal, Belcorp and Natura & Co, more than 28% of value sales in this category are accounted for by…

USD 1,195
Country Report

Mass Beauty and Personal Care in Costa Rica

Apr 2024

Mass beauty and personal care products made with activated charcoal continued to gain popularity in Costa Rica in 2023. While penetration remained strongest in oral care, specifically in toothpaste and toothbrushes, rising consumer awareness of the…

USD 1,195
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