Latin America

In 2023, after three years of placing health at the forefront due to the pandemic, Mexicans have finally found some respite and are shifting their focus away from health concerns. While the public healthcare system grapples with supply shortages,…

Bogota is expected to maintain its position as Colombia’s most populous city and top consumer market in 2027. The capital boasts robust internet connectivity and economic stability, making it attractive to businesses. However, high inflation in Santa…

In late 2022 and into early 2023, a convergence of COVID-19, seasonal flu, and heightened influenza cases created what the media termed a "tripledemic," impacting Mexico, the US, and Central American nations. While Mexico did not experience the same…

Wound care is expected to register moderate constant value and some volume growth in 2023. Wound care continues to recover from the removal of pandemic restrictions. With people out and about once again, and participating in physical actives, there…

Growth in values sales in weight management and wellbeing is expected to be slightly above inflation. Its positive performance is attributable to wider distribution beyond pharmacies, with increasing distribution through modern grocery retailers.…

Vitamins are expected to register a further significant decline in volume sales in 2023. The boon from the pandemic is long over and vitamins that claim immune boosting benefits are seeing a significant decline. Vitamin C in particular is expected to…

Sports nutrition continues to be benefit from the full opening of society post pandemic lockdowns, with people being more active and attending gyms once again. As such sports nutrition is expected to register healthy constant value and volume growth…

Value sales of premium and luxury cars grew by 2% to total MXN52.1 billion in 2023 due to increased demand from high-income consumers, who proved to be steadfast despite macroeconomic headwinds. Wealth determines the degree of demand that exists for…

A weak rule of law is adversely affecting economic freedom, whilst Guatemala is witnessing political instability and suppression of freedom of expression. Although resilient, output growth is slowing as remittances reduce and the US economy falters…

Political stability and better government finances are adding to economic freedom in Costa Rica, but corruption is on the rise. Foreign investors continue to flock to the country, but the economy is moderating and prices are falling. Discretionary…

In 2022, Peru witnessed population growth, driven by stable natural change and rising life expectancy. The country is facing the arrival of Venezuelan refugees, as well as political unrest. In 2022, Gen Z emerged as the largest generation, and is…

Personal luxury retail value sales increased by 12% in 2023 to total MXN102.7 billion, with growth recorded by leading brand providers, such as Louis Vuitton México S de RL CV and Grupo Axo SAPI de CV. 2023 value sales growth was boosted by consumers…

Value sales for paediatric consumer health continues to be low in Uruguay and in 2023 it is expected to register a slight decrease in constant value sales, as continuing rising prices cuts into profitability. Analgesics continues to account for most…

Retail value sales of luxury goods in Mexico increased by 12% in 2023 in current terms to amount to MXN286.8 billion. The post-lockdown period saw a prevailing emphasis on recovery and a return to customary consumer behaviour, encompassing working,…

Herbal/traditional products are expected to register a slight fall in constant value sales, as continuing rising prices hits profitability. That being said, demand is steady, and there is an increasing range of herbal/traditional products available…

Value sales of fine wines/champagne and spirits grew by 15% to total MXN10.2 billion in 2023, boosted by consumers’ desire to enjoy themselves after the pandemic. Enjoying a drink with a meal at home or when relaxing remains a key pastime for many…

The Mexican market is seeing a consumer shift towards spending on more rewarding experiential activities than on material goods. Due to this, value sales of experiential luxury grew by 16% to total MXN121.8 billion in 2023, boosted by a return to…

Digestive remedies is expected to register moderate constant value and volume growth in 2023. With society fully opened up and people leading hectic lives, with less time to prepare healthy meals, this is leading to increased digestive issues. Also,…

For the second consecutive year, dietary supplements is expected to register a significant fall in volume sales. Two main factors are causing this negative performance. With concerns about COVID-19 abating, consumers are less concerned about boosting…

Dermatologicals is expected to register moderate constant value and volume growth in 2023. Dermatologicals continues to recover from the removal of pandemic restrictions. With patients again visiting doctors for the last two years, this is a…