Latin America

Butter consumption in Ecuador is relatively low compared to other countries in the region. This is due in part to the availability of cheaper alternatives such as margarine, which are more commonly used for both cooking and baking. Margarine has a…

The declining birth rate during the pandemic has had a significant impact on the baby food industry in Ecuador. With fewer babies being born, there is a smaller target market for baby food manufacturers. The high cost of baby food products has…

Yoghurt is expected to register both a decline in current and constant value sales in 2023, though volume sales are expected to increase moderately. With inflation continuing to be an issue, consumers look to trade down and opt for cheaper brands. In…

Yoghurt and sour milk products is expected to register healthy current value and volume growth. While there is still economic uncertainty, as a result of rising inflation, the growth in inflation is expected to ease. That being said, consumers are…

Current value sales are expected to increase, along with a healthy increase in volume sales. While there is still economic uncertainty, as a result of rising inflation, the growth in inflation is expected to ease. That being said, consumers are…

Yoghurt is expected to register healthy current value and volume growth in 2023, while value sales for sour milk products continue to be negligible. Whereas before yoghurt was perceived as a non-essential premium product, it is increasingly becoming…

In 2023, sweet biscuits is set to maintain retail volume and current value growth despite budget limitations resulting from high inflation. Consumers perceive these as a convenient snack that is easily available, and they are also affordable compared…

As consumers are having to adjust their budgets to deal with high inflation, some are having to decide to prioritise essential products over those perceived as expendable. Sugar confectionery is one of the non-essentials that has been suffering to…

In 2023, consumers have been cautious with their spending, as they cope with economic uncertainty. Spending wisely has meant the prioritisation of essential products, and has limited the consumption of non-essentials such as snacks. However, the…

In 2023, companies in savoury snacks have focused their product development efforts on flavours and variety. Spicy flavours are especially trendy, with companies launching new versions of already positioned brands, but with a touch of spice. This is…

Overall, value sales for plant-based dairy are low, dominated by soy drinks and other plant-based milk. That being said, plant-based dairy is expected to register the highest volume growth among all dairy and alternatives in 2023. Value sales are…

While sales are still relatively low, there is an appetite for plant-based dairy and it is expected to register very healthy current value and volume growth in 2023. Value sales are largely driven by younger consumers, which consider plant-based…

The awareness and benefits of a plant-based diet continues to grow among higher income consumers and more and more shelf space is being allocated to plant-based dairy. Plant-based milk is the most popular and is entering the mainstream. However, as…

While value sales are still low, soy drinks are expected to register healthy current value and moderate volume growth. Local dairy companies now offer soy drinks and this has greatly increased distribution, both in supermarkets and also local…

Other dairy is a sizeable product in Guatemala, with cream, condensed and evaporated milk being popular products. However, in 2023, with inflation still an issue, other dairy is expected to register both current and constant value decline and only…

Other dairy is a sizeable product area in the Dominican Republic, largely supported by the popularity of evaporated milk. In 2023, it is expected to register moderate current value and volume growth. While there is still economic uncertainty, as a…

While current value sales are expected to increase, volume sales are expected to register a decline, as continuing rising prices dampens volume sales somewhat. In particular, the largest product in terms of volume sales, that is condensed milk, drags…

Condensed milk, followed by cream, are the two main products in terms of value sales within other dairy in Bolivia. In 2023, other dairy is expected to register muted volume growth, with the performance dragged down by condensed milk. Condensed milk…

Ice cream observed many new product launches during the review period. Consolidated brands such as Magnum (Unilever) and its close competitor Mega (Herdez/Nestlé) also launched new flavours in 2023. Magnum launched Moonlight Magnum, a single-portion…

Younger consumers are not that interested in chewing gum, and this is observed in declining sales, which have been shrinking the category every year in volume terms, and this is set to continue in 2023. More consumers are turning to more indulgent…