North America

Hair care lost its position as the biggest category in unit volume terms in beauty and personal care packaging to bath and shower in 2020, when the latter product area experienced a massive spike in demand due to the pandemic arriving in the US in…

In 2023, sweet biscuits, snack bars, and fruit snacks continued their streak of growth, largely due to increased activities by manufacturers. The category's healthy performance led to Mondelez International Inc acquiring Clif Bar in 2022 to expand…

Despite growing health consciousness regarding sugar intake, sugar confectionery continues to thrive, thanks to the availability of healthier alternatives. Mints, in particular, have been leading the growth in this category. The increase in…

Post-pandemic, Canada has witnessed a full reopening, resulting in a boom in social interactions as well as the return to offices and schools. This has led to a resurgence in on-the-go snacking and has encouraged manufacturers to focus on packaging,…

Savoury snacks demonstrate steady growth in 2023, driven by increased socialisation and gatherings. As social interactions return to normal, savoury snacks like tortilla chips, potato chips, and savoury biscuits become popular choices for appetizers.…

Despite rising health consciousness, ice cream remains a category where indulgence takes precedence over health for Canadian consumers. Traditional formats and flavours continue to drive growth, with a stronger preference for impulse or take-home…

Gum witnesses an impressive performance in 2023, driven by strong growth in the chewing gum category. Sugar-free gum, in particular, holds a significant share as it is considered a healthier option for freshening breath. With socialisations and…

Chocolate confectionery continues to generate healthy demand as Canadians' indulgence habits remained consistent post-lockdown. With on-the-go snacking on the rise as people return to the office, smaller portion and pack sizes have gained popularity.…

The growth of skin care packaging in Canada can be attributed to an increasing demand for skin care products as Canadians place a greater emphasis on self-care and wellness. This has led to a greater need for packaging solutions that accommodate the…

Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Wine growth continued to shrink in 2022 overall, with the on-trade sector being the main driver for growth. Wines, along with beer, are losing market share to the exponentially strong growth of RTDs and spirits. While some wine categories, such as…

Spirits continue to maintain their growth, although there is a slight slowdown in 2022. Consumption levels remain strong as the country experiences a complete reopening of the economy. Several spirit categories have shown improved performance,…

RTDs (Ready-to-Drink beverages) experienced strong growth in 2022 and remain the most dynamic category within the alcoholic drinks industry. While part of this growth can be attributed to starting from a smaller base, the category is benefiting from…

Cider/perry has experienced a sluggish recovery, with sales slightly declining in 2022. The category has relied heavily on the on-trade sector for growth, while the off-trade sector has faced challenges. The lacklustre performance can be attributed…

Beer continues to lose market share to other types of alcoholic drinks, most notably RTDs and spirits. Almost all the categories within beer are in decline, with the only exception being non-alcoholic beer. The young population of the country is…

In 2022, volume sales of alcoholic drinks experienced a slight improvement, primarily driven by the revival of the on-trade sector. However, there has been a noticeable shift among consumers towards reduced alcohol consumption, largely influenced by…

Companies face numerous challenges in 2023 after recent record-breaking sales. They include weakened demand, high interest rates on debts, and tighter consumer credit conditions. Elevated inventory levels are also of concern.

Through to 2040, the US demographic profile is expected to tilt towards childless households, influenced by low birth rates and an ageing population. The US is set to remain the global leader in terms of luxury spending, yet widening income…

San Francisco and Houston stand out as the most thriving cities in the US, with San Francisco boasting the greatest potential for future economic advancement. Nonetheless, the country's urban centres will face ongoing challenges. In the near future,…