There is a more positive outlook for Brazilian economic activity, as well as a reduction in the country’s risk premium due to the expected approval of the fiscal framework in the short term. The advancement of tax reform negotiations should also generate a more appreciated exchange rate; a fact that was further reinforced by the positive outlook of the sovereign rating by the risk classification agency S&P.
The definition of wellness is perpetually malleable, encompassing mental/emotional, nutritional and physical heath (and more). The expansion and blurring of the concept is anchored by well-known health halo ingredients that consumers understand and trust.
Social media has become an integral part of the retail landscape, particularly in hair care. Platforms such as Instagram, YouTube, and TikTok have revolutionised how consumers discover, research, and purchase hair care products.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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