Soft Drinks

Fountain sales and on-trade volume growth are supported in RTD tea, in part due to the expansion of hotels in Malaysia, such as the Hyatt Place Kuala Lumpur, INNSiDE by Meliá Kuala Lumpur, and Courtyard by Marriott Melaka. It has become the norm for…

RTD coffee is seeing fairly stable, albeit low, volume sales in both on-trade and off-trade terms. This is supported by the popularity of coffee in the country overall, with reports in mid-to-late 2023 citing Malaysia as ranked third in Asia Pacific…

Off-trade volume sales are lower than those in on-trade channels in juice, albeit still remaining positive. Consumers with large families (at least four persons per household) tend to prefer liquid concentrates over juice, seeing such as offering…

Sales in energy drinks are only seeing modest off-trade growth, as the category has a fairly limited consumer audience and faces competition from other soft drinks. On the positive side, the revival of domestic and international travel helps to…

Off-trade volume sales in concentrates are relatively stable, thanks to the baseline demand for liquid concentrates in households in Malaysia. Indeed, liquid concentrates are especially in demand with large families, as they are perceived to offer…

On-trade volume and fountain sales in carbonates are being supported by developments in foodservice and hospitality channels. For example, as seen with the growth of hotels in the country, such as the Hyatt Place Kuala Lumpur, INNSiDE by Meliá Kuala…

Whilst volume sales are lower in off-trade channels compared to on-trade, bottled water is achieving positive growth. However, potential sales are suppressed by unit prices hikes, which are affecting soft drinks as a whole. Ultimately, this led to a…

Asian speciality drinks is seeing flat off-trade volume growth, due to the category’s performance in relation to unit price hikes. As Asian speciality drinks can be easily replaced by other categories, such as RTD tea, coconut and other plant waters,…

While soft drinks in Kenya continued to develop positively in total volume sales terms in 2023, growth was weaker than in 2022. This was partly attributable to increasing maturity, but mainly due to the spike in inflation fuelled by the global…

While juice continued to expand in retail volume terms in 2023, growth was down substantially on 2022 and also lower than the CAGR for the entire review period. This was partly explained by increasing maturity, but mainly attributable to rising…

Energy drinks in Kenya recorded a modest slowdown in off-trade volume sales growth in 2023. This was partly the result of encroaching maturity, but also attributable to price hikes and falling purchasing power amidst persistently high inflation.…

Liquid concentrates in Kenya saw off-trade volume growth slow significantly in 2023. Given that these products are primarily consumed at home, this was partly explained by the return to regular routines in the aftermath of COVID-19. Similarly, as the…

Carbonates in Kenya showed another impressive performance in 2023, with off- and on-trade volume sales increasing at robust rates. Favourable demographic trends, rising urbanisation and the expansion of the country’s middle class continued to…

Growth in off-trade volume sales of bottled water in Kenya in 2023 was weaker than in 2022. This was partly due to the resumption of pre-pandemic routines, with retail demand slowing as people spent less time at home. The downturn was also…

This report provides an in-depth analysis of the potential market strategies for companies in Sub-Saharan Africa amidst the current cost of living crisis. It details how companies can leverage affordability, technology, and values to cater to the…

The Southeast Asian market has evolved to version 2.0, positioning ASEAN as a pivotal component in local and global investors' strategies. With a rising cost of capital amid tightening monetary policies, long-term structural shifts in demographics…

Soft drinks in Uganda is experiencing consistent growth, with a projected increase in consumption of carbonates, juices, and energy drinks from 2023 to 2024. However, a notable development is the implementation of the Excise Duty Amendment Bill,…

Sports drinks is experiencing continuous growth, stimulated by the prevailing health and fitness lifestyle trend and exacerbated by the recent tap water crisis. Following the COVID-19 crisis, sales of sports drinks have shown robust retail volume…

Uruguay experienced a notable economic upturn of in the previous year but eventually faced a recession due to irregular and insufficient rainfall that evolved into a severe drought by the end of 2022. This prolonged crisis persisted until June 2023,…

Soft drinks in Tunisia saw significant price hikes in 2023, primarily thanks to the broader economic crisis and inflationary pressure, leading to stifled demand and reduced volume sales. Certain categories, however, showed robust growth thanks to…