Soft Drinks

Market research on the soft drink industry. Our reports feature a...

Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.

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Strategy Briefing

Transformation of RTD Tea Positioning in Key European Markets

Jun 2021

RTD tea has changed its positioning in Europe over recent years, moving from something highly commoditised and refreshment-driven to something that aligns with current consumer trends and a more premium positioning. This briefing explores the…

USD 1,325
Strategy Briefing

Soft Drinks: Quarterly Statement Q2 2021

Jun 2021

Overall prospects for the global soft drinks industry continue to trend up slightly in Q2. Away-from-home traffic and on-trade consumption remain the most important variables as we enter the vital high-volume summer months of northern hemisphere…

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Strategy Briefing

The Era of Food on Demand

Jun 2021

As consumers prepare fewer meals overall, while demanding more assistance for the ones they do, spending and brand equity will accrue to those companies providing fresh prepared meals on demand, from delivery aggregators to retailers, restaurant…

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Strategy Briefing

Juice in Eastern Europe

May 2021

Juice sales in Eastern Europe dipped slightly into negative territory in 2020, impacted by increasing price sensitivity among consumers due to the economic impact of Coronavirus (COVID-19) in the region. The previously booming growth of not from…

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Strategy Briefing

Towards a More Sustainable Coffee and Tea Industry

Apr 2021

Both coffee and tea face major sustainability challenges in the years ahead. Producers will need to reduce the environmental impact of their products throughout their lifespans, as well as prepare mitigation measures, as climate change threatens the…

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Strategy Briefing

Bottled Water in Western Europe

Apr 2021

The pandemic in 2020 positively impacted off-trade volume sales of bottled water in Western Europe. Stockpiling during the lockdown periods, and a consumer preference for larger packages and healthier soft drinks helped the category to grow, although…

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Strategy Briefing

Preventative Health in Western Europe In Consumer Health, Packaged Food and Beverages

Mar 2021

In Western Europe, the preventative health trend was accelerated by consumers’ rising health concerns due to the 2020 global pandemic. This resulted in several product launches positioned under the immune boost and/or wellbeing umbrellas. This report…

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Strategy Briefing

The Impact of Third-party Nutrition Labelling

Mar 2021

This report analyses the emergence of third-party nutrition labels and their relevance in a post-Coronavirus (COVID-19) world. While comparing different labels a particular focus is on Nutri-Score that has been in the spotlight recently receiving…

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Strategy Briefing

Soft Drinks: Quarterly Statement Q1 2021

Mar 2021

Euromonitor International’s soft drinks forecast has been updated in accordance with new macroeconomic data. While the 5-year forecast remains consistent with expectations at the time of publication, there remains a high degree of uncertainty about…

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Strategy Briefing

Disruption in Sugar and Sweeteners: Consumer Priorities Triggering Change

Mar 2021

While sugar legislation has played a part in reshaping the sugar and sweeteners market, consumer demands are just as important, and look set to transform this industry. This report examines current consumer attitudes towards sugar and sweeteners, as…

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Strategy Briefing

From Sustainability to Purpose: A Reshaping of Priorities in Drinks and Tobacco

Feb 2021

The pandemic is influencing sustainability in drinks and tobacco. This is evolving to include consumers’ welfare concerns, with brand action on social issues and community needs. The pre-pandemic environmental focus and pledges are retained, even…

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Strategy Briefing

The New Wellbeing in Drinks and Tobacco

Feb 2021

The global pandemic will reshape how consumers prioritise their wellness and nutrition. A long-term change to health routines will involve balancing physical health and emotional-mental wellbeing, developing and, in some instances creating, new…

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Country Report

RTD Coffee in Estonia

Jan 2021

RTD coffee is regarded as offering a convenient alternative to energy drinks for consumers who tend to perceive coffee as a healthier option. The convenience trend in Estonia is leading to a growing number of busy local consumers looking for…

USD 1,195
Strategy Briefing

Global Recovery Tracker: Q4 2020

Dec 2020

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

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Strategy Briefing

The Latin American Drinks Market: Raising a Glass to the Post-Pandemic World

Dec 2020

The Coronavirus (COVID-19) pandemic has radically transformed the economic and consumer landscape of Latin America. For the drinks industry, the closure of the on-trade and measures encouraging more at-home consumption have resulted in the collapse…

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Strategy Briefing

Three Trends in Chinese Beverages

Nov 2020

Over 2010-2019, local soft drinks players have established a leading role in shaping industry trends. These local players seek innovation in sensory experiences from soft drinks, lead in sugar substitute reformulation and even revive older brands by…

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Strategy Briefing

Global Recovery Tracker: Q3 2020

Nov 2020

The coronavirus (COVID-19) pandemic has triggered the most severe global recession in nearly a century. Businesses are operating in a world of anxieties and uncertainties, not knowing what will be the new normal or when output and consumer spending…

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Strategy Briefing

Innovation and the New 'Core': Few and Focused

Sep 2020

In the aftermath of the COVID-19 pandemic, new product innovation in consumer goods remains difficult but no less essential. New innovations will likely be fewer in number and highly focused around a few key themes: promoting more control and…

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Strategy Briefing

Immune Support after the Coronavirus: Drinks and Tonics

Sep 2020

One long term impact of the COVID-19 pandemic is likely to be a realignment of consumer health priorities, particularly in the area of immune-support. Beverages and liquid tonics can be a natural, convenient format for necessary micronutrients and…

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Strategy Briefing

Bottled Water in the Middle East and Africa

Sep 2020

Bottled water makes up over two-thirds of the soft drinks market in the Middle East and Africa and will continue to dominate over the foreseeable future. Demand is high due to a scarcity of clean water, particularly in rural areas, with bulk buying…

USD 1,325
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