Soft Drinks

Juice is increasingly seen as an unhealthy, sugary drink by consumers in Estonia. During the review period the category was impacted negatively as more and more consumers became aware of the high sugar content in packaged juice products. This trend…

Energy drinks registered positive growth in off-trade volume terms in 2023, albeit at a slower pace than the previous year. This performance was supported by a sustained demand among remote workers, as well as the continued recovery of on-the-go…

Energy drinks continues to witness solid volume growth in 2023, fuelled by hectic lifestyles and consumers looking for beverages that provide a quick and effective energy boost. Rising health awareness and participation in sports activities is also…

Energy drinks registered a steep decline in volume sales in 2023, as soaring inflation dampened demand and consumers prioritised essentials. In addition, as energy drinks are more expensive than other soft drinks such as carbonates, this further…

Energy drinks continued recording positive off-trade volume growth in 2023, with double-digit growth for the second year. Energy drinks registered strong growth over the review period and survived the onset of COVID-19 unscathed, with healthy retail…

In 2023, energy drinks saw strong increases in on- and off-trade volume and current value growth. In the retail channel, double-digit volume growth was tied to the robustness of remote work set-ups, which could blur the line between work and personal…

Concentrates recorded a slowdown in growth in off-trade volume terms in 2023, as the liquid concentrates category moved towards greater maturity. During the peak of the Covid-19 pandemic, liquid concentrates benefited from being more frequently…

Concentrates is enjoying solid growth in 2023, fuelled mostly by flavour innovations which are driving consumer interest in concentrates. Consumers have become more attracted to concentrates as they present good value for money in the persisting…

Unlike most other soft drinks in Pakistan in 2023, the performance was positive for concentrates, which registered healthy volume growth. Part of the reason for the healthy growth is that powder concentrates in particular are more affordable than…

Off-trade sales declined in 2023, with concentrates being a relatively small category in Latvia, which registered minimal growth over the review period. While its performance was positive in 2020, with people spending more time at home, sales began…

The powder format continued to register the fastest off-trade volume and current value growth in concentrates in 2023. The popularity of powder concentrates stems from their cost-effectiveness, portability, ease of preparation and long shelf life.…

Off-trade sales of carbonates saw a slowdown in growth in volume terms in 2023, when compared to the previous year. This was largely due to the normalisation of consumer purchasing behaviour, with 2022 having seen strong growth in on-the-go…

Carbonates is growing steadily in volume terms and is the best performing category, as reduced-sugar products gain ground due to healthier lifestyles. Consumers are now more aware of the negative health effects of sugar and are seeking to lower their…

With inflation even higher than in 2022, consumers felt the financial pinch and as a result, volume sales of carbonates fell in 2023. That being said, competition remained tight and players looked to compete with each other by introducing or even…

Off-trade volume sales stagnated in carbonates in Latvia in 2023, with a slight decline noted in retail volume as sales were challenged by rising inflation and increased price points. This led many consumers to reduce their spending on…

Reduced sugar cola carbonates demonstrated the fastest retail volume growth in 2023. As more consumers become health-conscious and aware of the potential negative effects of excessive sugar consumption, there is a growing demand for healthier…

Off-trade volume sales of bottled water saw a slowdown in growth in 2023, despite the product’s healthy image. The category continued to face ongoing challenges, not least, competition from high-quality tap water, which is predominantly sourced from…

The bottled water category continues to grow in 2023, with demand patterns normalising after the fluctuations caused by the COVID-19 pandemic. On-trade volumes have surpassed pre-pandemic levels as this channel is back to operating normally…

Bottled water one of only two soft drinks to register an increase in volume sales in 2023 – the other was concentrates. The growing awareness of the importance of staying hydrated led to an increased demand for bottled water. Bottled water is also…

Despite a return to on-the-go consumption following the lifting of COVID-19 restrictions, off-trade volume sales of bottled water declined in 2023. Economic uncertainty is heavily impacting sales, while the outbreak of COVID-19 negatively impacted…