Tobacco

Overall, the picture was positive for tobacco in 2022, largely driven by a growth in volume sales of cigarettes. This was in spite of high inflation stemming from the energy crisis caused by the war in Ukraine. Part of the reason for the increased…

Overall, the picture was negative for tobacco in 2022, with constant value sales falling, and this was largely driven by a drop in volume sales of cigarettes. Twice yearly tax hikes on cigarettes, which are scheduled to continue until 2025, are…

Cigarettes remain the most common choice of tobacco for the majority of smokers in 2022 and was the main driver of tobacco overall, despite the unit price increase. Widespread distribution across all retail channels in Romania supports the…

Tobacco retail value sales continued to rise in 2022, boosted by the recovery of the Portuguese tourism industry and continuous investment by industry players in alternative products made from non-combustible materials, namely heated tobacco.…

Despite the declining prevalence of smoking in Poland, the cigarettes category performed exceptionally well in 2022, exceeding industry expectations. Several factors contributed to this upward trend, including declining sales of illicit cigarettes,…

In 2022, cigarette sales in Norway experienced a decline, following the expected trend. The country had witnessed significant growth in cigarette volume sales during the pandemic, primarily due to reduced cross-border trade with Sweden. However, as…

Smoking prevalence continued to decline in North Macedonia in 2022 under the influence of the health and wellness trends, as fewer people are starting to smoke, especially amongst younger generations. This trend negatively impacted sales of…

After a strong recovery in economic activity during 2021 with GDP growth of more than 7%, the performance of Morocco’s economy stood at 1.3% in 2022 due to an unfavourable economic situation, especially for the agricultural sector, which was strongly…

Kazakhstan has strong trade links with Russia in particular and its war in Ukraine negatively impacted the economy and led to high inflation. While skyrocketing international oil and gas prices boosted the local economy, its usual outflow to the…

Having performed strongly during 2020, retail current value sales of tobacco declined for the first time in four years in 2021 and once again in 2022. Notably, cigarettes saw moderate decline in both retail volume and current value terms in 2022.…

New generation tobacco products, namely e-vapour products and heated tobacco, are under the spotlight in terms of developments and driving sales growth for tobacco products in Greece. Within vapour products, the key development was the introduction…

Heated tobacco was the fastest growing tobacco product in Slovenia in 2022, with volume sales increasing significantly. Consumers see it as a compromise between smoking and adapting a habit that is less harmful for their health. While promotion of…

New generation tobacco products, e-vapour and heated tobacco (nicotine pouches were not available in Greece), remained under the spotlight of development and key growth drivers for tobacco, both in terms of retail value and volume sales. They…

In 2022, disposable vapes and nicotine pouches were the two stand out products in the smokeless category. The migration from the Swedish-style snus to nicotine pouches continued in 2022. Snus is already a well-known product in Sweden and a popular…

For e-vapour products, there was a significant increase in constant value sales. In particular, closed single-use vaping systems registered growth, though from a low base. Since the main consumers of e-vapour products are young, they have limited…

Tabaqueira has made a significant investment in heated tobacco with positive effect to the overall category. Since the launch of HEETS, new consumers have started using heated tobacco in Portugal, bolstering overall sales. With more favourable…

The dynamic value growth seen in 2022 was almost exclusively due to the strong performance of heated tobacco. Heated tobacco is locally produced in Romania and is widely distributed through small local grocers, which are a popular channel for buying…

Electronic cigarette usage is increasing significantly among young local consumers, even though they cannot legally be sold to minors. This is because the supervision in this product area has been deficient. In 2022, 33% of teenagers reported having…

For e-vapour products, there was a significant increase in constant value sales, with sales increasing by a fifth. In particular, closed single-use vaping systems registered huge growth. Their popularity is growing due to ease of use and a wide…

Since the introduction of its heated tobacco device Iqos in November 2021, Philip Morris has continued to invest in opening its own stores in large cities in Morocco where Iqos retails at MAD750, while HEETS heated tobacco sticks are sold in…