Procter & Gamble Co, The in Beauty and Personal Care

September 2023

Procter & Gamble continues its lead within hair care and holds second place in men's grooming. While its globally popular brands continue to be Pantene and Oral-B, it also has brands such as Crest, SK-II, Old Spice, Rejoice, Olay, Gillette, Herbal Essences and Aussie. With the increasing premiumisation trend within the beauty industry, the company is venturing into the prestige segment with M&A and other initiatives.

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Overview:

Euromonitor International's report on Procter & Gamble Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of Procter & Gamble Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Procter & Gamble Co, The.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Procter & Gamble Co, The provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope
Executive summary
The Procter & Gamble Co ranks second globally in beauty and personal care
Asia Pacific and North America regions contribute largely to sales in 2022
P&G’s share and brand coverage in global beauty and personal care market in 2022
US and China still top Procter & Gamble markets; colour cosmetics reports negative performance
Growth led by market momentum, along with efforts to increase market share
Despite declines in China, the country is still the main driver of growth, followed by the US
Top five companies, including Procter & Gamble, expected to maintain their positions
Rising inflation adds pressure on discretionary spend and may continue to erode volumes
Company share declines to pre-COVID-19 level, while gains in key categories push sales
Key competitors include Unilever and L'Oréal
Leading player in shaving, while maintaining high shares other categories
Well-established core brands maintain their competitive positions
Consumer perceptions of top Procter & Gamble brands
Procter & Gamble claims focus on natural, with notable growth in “antibacterial” claims
Oral care leads Procter & Gamble’s online sales; increased focus on e-commerce channel growth
Asia Pacific and North America lead Procter & Gamble’s hair care sales
Standard shampoos make up majority of hair care shares in Procter & Gamble’s top countries
Procter & Gamble’s hair care prospects are high in both developed and emerging economies
Solid shampoos debut in Europe, in line with global trend towards waterless hair care
North America leads Procter & Gamble’s men’s grooming sales, but opportunities high in Latin America
Procter & Gamble registers strong performance in leading markets as it leans into men’s toiletries
Opportunities and challenges co-exist in the future men’s grooming market
Growing sophistication in men’s grooming routines overlaps with Procter & Gamble’s top markets
Middle East and Africa sees high CAGR growth; Asia Pacific sales decline in 2022
High toothpaste sales in US and China, while toothbrushes leads sales in other countries
Growth in power toothbrushes and marketing initiatives to benefit future sales
Procter & Gamble expands power toothbrush offering considering high market potential
Pricing strategy for brands corresponds to the local brand share scenario
Innovation around growing ageing concern of teeth loss
Procter & Gamble’s skin care sales impacted by negative SK-II brand performance
Facial care leads skin care sales; new initiatives on body care front
Expansion of prestige portfolio with focus on young consumers to drive future growth
Catering to new consumer trends by combining brand expertise
Price hikes in Olay skin care unlikely to drive down US volumes due to strong brand loyalty
Key Findings
Projected company sales: FAQs
Projected company sales: FAQs
Overview of Beauty Survey: Product and brand coverage
Overview of Beauty Survey

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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