Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…
Sales of colour cosmetics rebounded in current value terms in 2022, experiencing growth after three consecutive years of decline, driven by the return to socialisation, the lifting of mask mandates, and the full resumption of in-person activities.…
The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…
The year 2022 was marked by the complete resumption of in-person activities after the pandemic in Brazil. Offline classes resumed, and hybrid/in-person work arrangements were implemented; along with other activities outside the home this created a…
Brazil, known for its tropical climate, has a cultural tradition of daily bathing, often multiple times a day, depending on the intensity of the heat. The successful acceptance of new fragrances in the Brazilian market, especially those focused on…
In 2022, categories considered essential, such as baby wipes and medicated baby and child-specific products, emerged as the best-performing in baby and child specific products in current value terms. In both cases, their remarkable growth was…