The world's most comprehensive market research on consumer produc...
The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in China.
In 2023, retail current value sales of breakfast cereals are expected to return to growth after decline in 2022. However, value growth is set to be negligible, and retail volume sales are set to see a slight decline, partly due to the return to…
Baked goods is set to return to growth in retail volume and current value terms in 2023. In this year, leavened bread, which is the main category within bread, is set to see mid-single-digit retail current value growth in China, mainly driven by the…
Global consumers are struggling with the cost of living crisis, as inflation remains high while household income growth lags. Consumers are adopting recessionary habits, such as trading down and being more selective in their spending. Rather than…
Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…