Ghana

Home care continued to see dynamic growth in current value terms across all categories in 2023, but this was due to soaring inflation and the rising cost of imports. In contrast, volume sales dropped sharply as consumers were forced to prioritise…

Rice and bread remained the most popular staple foods in 2023. The demand for options like pasta, breakfast cereals and processed meat and seafood remained largely limited to more affluent urban dwellers. Further significant rises in unit prices and…

Soft drinks consumption is growing despite demand being confined to carbonates, bottled water, juice and energy drinks. 2023 saw new entrants and rising local production, driven by rising demand for affordable brands at a time of high inflation and a…

Rising prices due to high inflation continued to put pressure on demand for hot drinks in 2023 as consumers prioritised essentials when spending. Nonetheless, growth remains positive across the market, with consumers opting for more affordable brands…

In 2023, Ghana's tobacco industry demonstrates resilience with marginal demand increases across categories, primarily driven by continuous price hikes of tobacco products. However, this trend negatively impacts volume sales. The industry is…

In 2023, Ghana's tissue and hygiene industry continues to be characterised by affordability, prompting a shift towards more economical brands given the ongoing economic disarray. Intense competition compels companies to innovate, employing diverse…

Whilst Ghana enjoys a relatively low tax burden, public debt is rising and the state is increasingly stamping out opposition. Economic momentum is slowing in light of inflationary pressures, but the foreign investment climate looks promising. Whilst…

While alcoholic drinks are no longer being impacted by the COVID-19 pandemic in 2022, global inflation is impacting pricing and consumers incomes. This is leading to downtrading and is especially impacting premium and luxury brands. Meanwhile, the…

In 2023, global inflation rates are causing prices to rise, affecting consumers’ consumption habits. Meanwhile, more modern attitudes towards personal grooming and rising exposure to global style and fashion trends due to widening internet access are…

In 2023, Ghana is witnessing inflation, leading consumers to choose more affordable options like herbal/traditional products due to their more affordable prices. Similar to other sub-Saharan African markets, the use of herbal/traditional products is…