Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Guatemala. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Tobacco registered positive value growth across all subcategories in 2022. With society shifting back to greater normality after the 2020 COVID-19 restrictions, increased socialising supported a partial recovery in retail value growth. Most…
Novel tobacco heating devices and accompanying heated tobacco sticks saw further expansion in 2022. In addition to the Phillip Morris International IQOS system, which arrived on the scene in 2017, the same company introduced a lower-cost system at…
Although the category has seen a substantial recovery since the start of the COVID-19 pandemic, cigars are purchased by relatively few Guatemalans. The majority of cigars are imported which limits supply and distribution in the country. At the same…
Smoking prevalence continues to decline in Guatemala as more consumers quit entirely or migrate to smokeless tobacco alternatives. Fiscal pressure on cigarettes remains high driving up the retail price per pack, which is too costly for many…