Hungary

In 2023, Hungary’s economy contracted, hindered by sluggish consumption and investment, as well as high inflation. However, an economic recovery is expected in 2024, supported by rising foreign investment, lower commodity prices and improved…

Pet products in Hungary is experiencing a surge in demand for pet clothing and beds, fuelled by the growing cat and dog populations, which are larger than the 0-14-year-old human population in the country. Households are increasingly treating their…

Pet care in Hungary recorded strong double-digit retail current value growth in 2022 and 2023, with a high single-digit increase projected over 2024. Such growth is rooted in high inflation, as retail volume sales are expected to continue to drop at…

Other pet food in Hungary is seeing a growing demand for products featuring 100% natural ingredients and grain-free formulas, as well as vegan options. Options like Fressnapf Hungária’s Real Nature Optimal Menu for small mammals exemplify this trend,…

In dog food in Hungary, the economy and premium segments stand out as growth drivers, suggesting a level of polarisation in the demand of dog owners. Dry dog food is set to overtake wet dog food to become the biggest contributor to retail volume…

The trend in cat food in Hungary of offering variations for picky cats is becoming more prominent, especially with the increasing ownership of cats, which has reached over one third of Hungarian households. As the cat population is growing…

Sun care products have traditionally been viewed as seasonal items, primarily associated with summer. However, in recent years, the season for sun protection usage has expanded significantly. Springtime now presents substantial UV exposure risks,…

Skin care in Hungary is witnessing a notable transition from age-related specifications to problem-focused solutions, addressing issues like acne, redness, hyperpigmentation, dark spots, uneven skin tone, and atopy. With an increasing number of…

Premium beauty and personal care saw dynamic growth in current value terms in 2023 despite the challenging economic environment and soaring inflation. Consumers of premium beauty personal care products were more accepting of price increases due to a…

Oral care in Hungary is witnessing a surge in demand for therapeutic toothpaste, particularly in the realm of implant-friendly, gum-protecting and sensitivity-relieving variants. This increase in demand can be attributed to the ageing population and…