Kuwait

In 2023, hot drinks recovered fully from the COVID-19 pandemic, which positively impacted the off- and on-trade, with the latter seeing the strongest recovery. Unlike many other countries across the world, Kuwaitis are being less affected by global…

Kuwait is an affluent country largely populated by people with cultural and religious imperatives to adhere to strict hygiene practices, thus presenting significant opportunities for home care brands. In line with this, home care saw steady gains in…

Kuwait’s hot climate, fast pace of life and unpotable drinking water present strong opportunities for soft drinks players. However, the health and wellness trend, and particularly rising concern over the country’s rates of obesity and diabetes, have…

In 2023, tissue and hygiene is witnessing a shift towards higher quality products over cheaper alternatives, benefiting various categories. Growing awareness of reproductive health and baby care is driving demand for sanitary care and…

Tobacco remains under pressure in 2022, despite the pandemic coming to an end. Cigarettes continues to see volume decline, while cigars and cigarillos have returned to growth after witnessing decline in 2021. The outbreak of COVID-19 in 2020…