Norway

Deodorants in Norway continued to grapple with a high degree of market maturity in 2023. Despite a return to social activities and exercise routines, deodorant sales have not seen a corresponding rise. This can be attributed to several factors.…

Household spending power in Norway is under strain due to the combination of price inflation and higher interest rates, leading to a more cautious approach to purchasing decisions. With inflation persisting at a rate of 5% in 2023, according to…

The pandemic has revived the fortunes and renewed the popularity of the direct selling channel amongst Norwegian consumers, as it led companies to establish new ways of marketing and selling their products, namely by using digital tools, such as…

Orkla continued to dominate dishwashing in 2023, supported by its Sun and Zalo brands, which led in automatic dishwashing and hand dishwashing, respectively. While these two brands lost value share during the review period, this was due partially to…

Overall, 2023 has been a positive year for consumer foodservice in Norway. After two strong years of recovery from the COVID-19 pandemic, the industry has seen volume and value growth begin to normalise in 2023. Rising unit prices has been a key…

Following a period of exceptional growth fuelled by the pandemic and a rising focus on self-care, skin care in Norway has experienced a slowdown in 2022 and 2023. This can be attributed to the market's increasing maturity. While the pandemic led to a…

Unlike other beauty categories that experienced a correction after the pandemic boom, colour cosmetics in Norway have maintained a strong trajectory. Retail value sales recorded solid growth in current terms in 2023. This positive performance extends…

In 2023, in the wipes product area in Norway there was a notable increase in product claims focusing on clean wellness, highlighting the absence of harmful substances and the use of plant-based or natural ingredients. This trend is driven by…

Sales of home insecticides were dominated by spray/aerosol insecticides again in 2023. However, these products are increasingly at odds with environmental concerns due to their chemical-based formulations. Indeed, a growing number of Norwegian…

Home care in Norway was significantly influenced by elevated retail pricing in 2023, which drove current value growth. Retail volume sales, however, saw a decline as local consumers facing constraints on their household budgets reduced their spending…