Philippines

Air care saw dynamic retail volume and current value growth in 2023. The discernible surge in sales can be attributed to rising consumer awareness of the health benefits of air care products in the post-COVID-19 era. The COVID-19 pandemic has had a…

All categories of air treatment products continued to see strong retail volume growth during 2023. Indeed, at the end of the review period, all categories, except air purifiers, are projected to register faster retail volume growth, compared with…

The volume of passengers travelling by air surpassed pre-COVID-19 levels in 2023. This was due to the easing of pandemic-related restrictions, which encouraged consumers to revive any travel plans that had been put on hold during the pandemic.…

Despite the challenges presented by an unstable global economy and inflationary pressures, the alcoholic drinks industry in the Philippines continued a promising recovery path throughout 2022. This recovery was inextricably linked with the country's…

Beer is the largest alcoholic drinks category in the Philippines, and saw an accelerated revival in 2022, helped by a strong recovery in sales through the foodservice channel. After the COVID-19 pandemic hit the Philippines, packaging unit volumes of…

Towards the end of the review period, demand for analgesics was supported by the widening of the consumer base for these products as the advantages of using analgesics to manage headaches and other moderate types of pain became better known among the…

Belts for loose fitting jeans and clothing have developed into a trend in the Philippines due to the demand for contrast and style, personalisation, versatility, and comfort of fit. The contrast between a loose fitting garment and a stylish belt…

According to the Philippines Statistics Authority, the Philippines saw a population increase of 1.5% in 2023 compared with the previous year. The growth in the population is expanding the consumer base for apparel and footwear. In addition to this,…

Apparel and footwear specialists registered strong growth in current value terms in 2023. This was attributable to an increase in mobility, with consumers returning to their pre-pandemic shopping routines. The year also saw more consumers returning…

2023 proved to be a positive year for appliances and electronics specialists in the Philippines, supported by increased foot traffic in shopping malls and other retail centres. There was also an improvement in consumer confidence, particularly during…

AFH tissue and hygiene on the Philippines enjoyed positive growth in current value terms in 2023, a continuing the trend pf the previous year. As consumers returned to their familiar pre-pandemic lifestyles, establishments including offices. hotels,…

Baby and child-specific products in the Philippines saw a stagnant performance in current value terms in 2023. One factor which had an impact on sales was a decline in the birth rate, thanks to greater female empowerment and easier access to family…

Baby food failed to display the same degree of dynamism as many other categories within dairy products and alternatives in 2023, due to the falling birth rate. While family is still of utmost importance to Filipinos, women are increasingly pursuing…

Folding cartons are commonly used in the packaging of dried baby food products in the Philippines as they offer a combination of functionality, safety and marketing appeal that meets the specific needs in this category. Folding cartons provide a…

Due to the continual increase in urbanisation in the Philippines leading to the creation of more jobs, opportunities, and economic activity, the younger generation and working population of the Philippines have been rising. As an effect of higher…

Despite continuing inflationary pressures, baked goods saw a solid performance in volume terms in 2023. This was led, to a large extent, by foodservice, which saw double-digit growth for the second consecutive year in 2023, thanks to a return to…

Sales of bath and shower products in the Philippines witnessed fairly modest growth in current value terms in 2023, following the normalisation of hygiene behaviours in the aftermath of the COVID-19 pandemic. Consumers viewed these products as…

Beauty and personal care in the Philippines registered healthy growth in current value terms in 2023, continuing the trend of the previous year. Sales were boosted an increase in mobility, including the return of Filipinos to their physical offices…

As society fully reopened with the lifting of COVID-19 restrictions, beauty and personal care packaging unit volume sales increased in the Philippines in 2022 after its performances in the previous two years had been negatively impacted by the…

2022 saw marked growth for beer in the Philippines, in both volume and current value terms, reinforced by a range of factors which contributed to a robust increase in beer consumption across the category. Enhanced consumer mobility, coupled with…