The world's most comprehensive market research on consumer produc...
The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Tanzania.
The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…
Dar es Salaam and Morogoro are Tanzania’s most economically vibrant cities. The cities’ economic strength is partially supported by higher consumer expenditure compared to other Tanzanian cities. Moreover, Dar es Salaam holds the greatest potential…
The number of households is set to increase rapidly in Tanzania over 2021-2040, with couples with children remaining the dominant household type. Household earnings have already recovered from the COVID-19 impact, and the fastest household…
The report examines the economic landscape of Tanzania and provides information on major monetary indicators, foreign trade, investments and government finance. The economy in Tanzania expanded in real terms in 2022, driven by increasing public and…
Rising incomes and urbanisation are broadening the appeal of modern retailing, with more consumers able to access these channels. However, informal retail remains strong, while poor infrastructure is hindering retail development. Younger consumers…
This report analyses the market for beauty and personal care in Tanzania. For the purposes of the study, the market has been defined as follows:
Tanzania’s operational and regulatory environment faces difficulties, due to the weak rule of law, resulting in an economy lacking freedom. Although the investment environment has improved, there are still constraints, and the country ranks low…
Alcoholic drinks sales are driven by the high popularity of beer among local consumers and tourists, while spirits and wine are gaining attention as aspirational drinks among young adults and/or a growing middle-class society. Despite a stricter…
The Tanzanian tobacco market witnessed further value growth in 2022. The dominant player in cigarettes, Tanzania Cigarette Co Ltd, recorded double-digit growth in gross profit. Smoking prevalence is rising, with attitudes to smoking changing and…
The Dar es Salaam in Tanzania report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…
The Mwanza in Tanzania report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…
Retail volume sales of snacks are expected to continue expanding in 2023 thanks to a return to normality in the wake of the pandemic. Demand for confectionery as well as sweet biscuits, snack bars, and fruit snacks, however, is being hampered by…
In 2023, Tanzania faces high inflation and living costs, causing consumers to favour lower-priced generic medications over pricey international brands. Essential categories, such as analgesics, cough, cold, allergy remedies, and digestive remedies,…
Tanzania’s economy continues to bounce back from the effects of COVID-19, with the government investing in local dairy production and raising taxes on imports. The country’s large, affluent middle class underpins the demand for more expensive…
Tanzania's per capita income is projected to grow in real terms until 2027, driven by robust economic growth. Middle Youth will dominate the highest earning population band, influencing luxury spending. Income inequality is extremely high and…
Positive, yet declining, rates of natural change will drive population expansion in Tanzania in 2021-2040. Ageing will accelerate but the country will remain overwhelming young in a global context due to high fertility and birth rates. Urbanisation…
In 2023, cooking ingredients and meals has fully recovered from the destruction caused by the COVID-19 pandemic in 2020 and 2021. However, the industry now faces a new set of challenges. The international global fuel hikes and shortages have resulted…
In 2023, Tanzanian consumers grapple with soaring food prices, particularly for staples like bread, driven by global wheat price hikes and local production challenges due to prolonged droughts. The government supports local brands, raising custom…
Although corruption remains a problem and the rule of law is weak, Tanzania’s state finances are sustainable and economic freedom is improving. Economic momentum is robust and inflation is well contained, but reliance on agriculture continues to be…
Tax increases placed upward pressure on prices in 2023, but an uptick in economic activity and the ongoing expansion of the affluent urban middle-class have continued to underpin sales growth, while investment in infrastructure has underpinned…