Historically Accor has been focused on mid-market and budget hotel chains. However in addition, Accor’s expansion is increasingly driven by luxury- and lifestyle-positioned outlets, which it has recently grouped in a dedicated division. Loyalty has also become central to Accor`s strategy, through its ALL - Accor Live Limitless programme, which is re-enforcing its lifestyle positioning but also central to driving its share of direct bookings.
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Euromonitor International's report on delivers a detailed strategic analysis of the company's business, examining its performance in the Travel market and the global economy. Company and market share data provide a detailed look at the financial position of , while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of .
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