Adidas continues to gain company share in its key target markets, with particularly strong growth in the Asia Pacific region highlighting the great potential the largely untapped Asian sportswear market has. Sustainability is becoming increasingly important in all industries, and adidas Group is banking on sustainable initiatives combined with geo-specific marketing and popular luxury collaborations to draw more and more customers to the adidas and Reebok brands.
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Euromonitor International's report on adidas Group delivers a detailed strategic analysis of the company's business, examining its performance in the Footwear market and the global economy.
Company and market share data provide a detailed look at the financial position of adidas Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of adidas Group.
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