adidas Group in Apparel and Footwear

Company Profile

About This Report

Jan 2019

Adidas continues to gain company share in its key target markets, with particularly strong growth in the Asia Pacific region highlighting the great potential the largely untapped Asian sportswear market has. Sustainability is becoming increasingly important in all industries, and adidas Group is banking on sustainable initiatives combined with geo-specific marketing and popular luxury collaborations to draw more and more customers to the adidas and Reebok brands.

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adidas Group in Apparel and Footwear

Euromonitor International's report on adidas Group delivers a detailed strategic analysis of the company's business, examining its performance in the Footwear market and the global economy.

Company and market share data provide a detailed look at the financial position of adidas Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of adidas Group.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of adidas Group provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Footwear research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report


Strategic Evaluation

Key findings
Key company facts
Global footprint
adidas brand bolsters growth but Reebok lags behind
Athleisure continues to swell sports apparel and footwear revenue
SWOT: adidas Group

Competitive Positioning

adidas catches up to its competitors all over the world
Fast fashion phenomenon threatens adidas’s sports-inspired market
Nike and adidas remain far ahead of the competition in sportswear
adidas vs Nike: historical rankings are no longer a given
Footwear secures adidas’s lead in key markets but apparel lags
Populous, fragmented markets and trend-leaders are crucial for adidas
On balance, Reebok is positioned for success in dynamic markets

Sportswear Overview

Shoppers are not tired of athleisure yet, but fitness is back on the agenda
Children’s obesity levels continue to rise; adidas can offer a remedy
Womenswear growth strengthens in most markets…
…offering plenty of product and design avenues for adidas to explore
Extreme weather makes Canada a surprising but attractive prospect
Demographic shifts and health focus fuel demand in India and China
Interactive adidas events in China solidify its position in thriving market
adidas set to take advantage of booming Indian sportswear market
adidas sales in Eastern Europe struggle, demanding a new approach…
…while Western Europe remains crucial market despite Brexit worries


Luxury collaborations appeal to ethically-conscious consumers
Reebok focuses on fashion, banking on 90s nostalgia and luxury
adidas fights to become a sustainable champion


Development of an adidas reselling project?
Increased focus on urban consumers in major metropoles


Building on success in Brazil, Latin American expansion is on the cards
Regional distribution differences will challenge adidas’s agility…
…requiring an expansion of B2C strategy, with a wholesale back-up plan
Womenswear investments and innovation will boost adidas’s credibility

Appendix: Competitor Analytics

Competitor Analytics tool
Market Overlap
Overlap Matrices