The second largest player in the world within apparel and footwear, adidas Group operates across all regions with its two brands adidas and Reebok. Even though sports is its core business, the company has successfully expanded into non-sports categories, taking advantage of the athleisure trend. Faced with the Coronavirus pandemic, the group has been adapting its business operations to the new reality and shifting ways to reach consumers whose behaviours have dramatically changed.
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Euromonitor International's report on adidas Group delivers a detailed strategic analysis of the company's business, examining its performance in the Apparel and Footwear market and the global economy. Company and market share data provide a detailed look at the financial position of adidas Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of adidas Group.
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