adidas in Apparel and Footwear (world)

July 2022

In the phygital era, adidas has capitalised on digital engagement to better understand consumers and their needs. This level of insight has empowered the company to innovate not only by launching new products, but also to rethink channels, launching new stores and digital tools to improve the consumer experience. The inclusion of differentiated needs (eg adidas has become the first major sportswear brand to produce period-proof activewear) has opened the space to new technologies and a modern an

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This report comes in PPT.


Euromonitor International's report on adidas Group delivers a detailed strategic analysis of the company's business, examining its performance in the Apparel and Footwear market and the global economy. Company and market share data provide a detailed look at the financial position of adidas Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of adidas Group.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of adidas Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Apparel and Footwear research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
adidas global footprint
Company overview
Growth decomposition
adidas improves its memberships: Revamping Creators Club into adiClub
Prada and adidas : Luxury, sportswear, sustainability and digital transformation all together
Consumer trends and circular economy at the centre of adidas strategy
adidas managed to achieve healthy growth despite challenges in demand and supply
Exposure to growth: China and the US show high growth potential
Projected rankings
“Own the Game”, the strategy that seeks to strengthen the credibility of the adidas brand
Case study: adidas’s new company strategy focuses on data-driven customer loyalty
adidas remains the second apparel and footwear company after Nike
Projected rankings
Competitor overlap
A more competitive environment emerges for athleisure
Key brands
Reebok divestment completed in 2022
Digital transformation: From consumer experience to value chain evolution
adidas banks on sustainable commitments as a differentiator
adidas x Spinnova
Direct-to-consumer (DTC) sales a priority in sportswear
Flagship stores, concept stores and brand centres provide a premium experience
adidas focuses on attracting women to sports
Projected sportswear sales
China sees market disruptions and fierce competence challenges
adidas pursues e-commerce expansion in Latin America through Mercado Libre
adidas enters the metaverse with Ozworld experience
Footwear sales by region
Ultraboost 22, made for women’s feet
Overview of adidas : Product and brand coverage strategy
Executive summary
Projected company sales: FAQs (1)
Projected company sales: FAQs (2)

Apparel and Footwear

Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.

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