Adidas In Apparel and Footwear (WORLD)

April 2021

The second largest player in the world within apparel and footwear, adidas Group operates across all regions with its two brands adidas and Reebok. Even though sports is its core business, the company has successfully expanded into non-sports categories, taking advantage of the athleisure trend. Faced with the Coronavirus pandemic, the group has been adapting its business operations to the new reality and shifting ways to reach consumers whose behaviours have dramatically changed.

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Euromonitor International's report on adidas Group delivers a detailed strategic analysis of the company's business, examining its performance in the Apparel and Footwear market and the global economy. Company and market share data provide a detailed look at the financial position of adidas Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of adidas Group.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of adidas Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Apparel and Footwear research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.


Executive summary

State of Play

Top companies at a glance
adidas Group grows in apparel and footwear across major markets
Company overview: China and US drive company’s growth

Exposure to Future Growth

Impact of COVID-19 on adidas Group (1)
Impact of COVID-19 on adidas Group (2)
Solid and robust growth allows company to face pandemic successfully
Market evolution will determine outcome of operational challenges
Exposure to growth
Projected rankings: Stability in times of change

Competitive Positioning

R elative performance
Sports footwear segment performs the best around the world
Strong performance amid niche brands’ fast expansion in core businesses
Key brands

Digitalisation and Customer-Orientated Business

Digitalisation and Customer-Orientated Business

Sustainability and The Future

Digitalisation and Customer-Orientated Business
Asia Pacific dominates in strong market
Footwear segment driven by Asia and Africa
Top countries by category

Key Findings

Key findings


Projected company sales: FAQs (1)
Projected company sales: FAQs (2)

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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