Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
Childrenswear saw a strong decline in retail volume terms in 2023 as demand fell due to consumers struggling to manage their finances as soaring inflation impacted the market. The inflationary conditions were driven primarily by the depreciation of…
Many local consumers remain extremely price sensitive in 2023 due to high levels of inflation impacting the prices of food, fuel, mortgage and even rent in South Africa. Hence, they are looking for value for money when they purchase childrenswear.…
The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…
In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…
Footwear is witnessing volume sales decline in 2023, due to substantial price increases. As in apparel, footwear has been challenged with rising costs of raw materials like leather. The devaluation of the Egyptian pound and the war in Ukraine has…
The surge in sports participation among various age groups and genders in Morocco has notably impacted footwear sales in 2023. With an increased focus on health and wellness, evidenced by the rise in gyms, walking tracks, and outdoor fitness…
Sales of footwear in Nigeria recorded a steep decline in retail volume terms in 2023, following the general pattern being seen across the apparel industry. This decline was due to the challenging economic conditions in the country with soaring…
Many South Africans continue to struggle financially in 2023 due to the cost-of-living crisis, where high levels of inflation are impacting the cost of food, fuel and even mortgage and rent payments. Therefore, price-sensitive consumers are reducing…
Slower growth, surging inflation, rising geopolitical risks and an accelerating deglobalisation trend are factors shaping the global economic, financial and trade landscape in 2022 and beyond. Despite the challenges, there are opportunities for…
This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…