Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
Bath and shower in Nigeria recorded strong retail current value growth in 2023. However, this was driven by high inflationary pressure on unit price increases, which informed a decline in retail volume for all categories of bath and shower. While…
The performance of baby and child-specific products in Nigeria in 2023 was strongly impacted by poor economic conditions. Thus, the modest overall decrease in retail volume sales in 2022 was followed by a double-digit decline in 2023. In particular,…
Kenya’s sun care market saw consumers shift in line with prevailing industry-wide trends in 2023, as demand for cruelty-free, eco-friendly, and natural and organic ingredients continued to rise. Consumers are also seeking multifunctional variants,…
Skin care saw Garnier introduce its green beauty concept in Kenya in 2023, addressing the rising demand for naturally sourced products. Garnier’s global president emphasised the brand's commitment to green science and sustainability during the launch…
Premium beauty and personal care in Kenya suffered from high inflation in 2023, continuing from 2022, leaving consumers with limited budgets – especially those in lower-income segments – and encouraging a shift away from premium-positioned products…