Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
Premium beauty and personal care saw double-digit current value growth in Morocco in 2023. Premium brands are gradually becoming more prominent, mostly in the skin care category. Consumers are increasingly looking for premium dermocosmetics products…
In 2023, a growing trend emerged in oral care in Tunisia focused on achieving whiter teeth. Local consumers pursued various avenues to attain this goal, including professional treatments at dental clinics or adherence to daily oral care regimens.…
Oral care registered current value growth in Morocco in 2023. Oral care is seeing sales increase largely because of an expanding consumer base, as rising levels of health and hygiene awareness lead to more rigorous and regular oral care regimens.…
Disposable razors, particularly Bic Sensitive 1 and Gillette Blue II, dominated the men’s grooming landscape in 2023, representing the majority of razor products available in traditional grocery retailers and corner shops across Tunisia. These brands…
Men’s grooming saw current value growth in Morocco in 2023. Men’s razors and blades posted moderate value growth and a slight fall in volumes, due mainly to the maturity of the category. Moreover, the decline in volumes can also be attributed to the…