Africa

Demand for colour cosmetics in South Africa remained below pre-pandemic levels in 2023, as many local consumers continued to struggle financially and reduced their purchases of perceived non-essential products. However, sales promotions on colour…

Despite remaining under financial pressure in 2023, demand for deodorants in South Africa continued to grow. However, many consumers reviewed their budgets and only prioritised certain products, while also becoming extremely strategic in terms of…

With South African consumers experiencing financial pressures in 2023 as the cost of living in the country increased, they searched for ways to reduce outgoings, including on depilatories. For many consumers, depilatories are essential, as shaving is…

Despite recording a positive performance in 2023, demand for fragrances in South Africa remained below pre-pandemic levels. This is because many local consumers continued to face economic pressures and prioritised essential beauty and personal care…

There was a strong emphasis on natural ingredients within hair care in South Africa towards the end of the review period. An increasing number of consumers have moved away from potentially harmful chemicals in their hair care products and are…

Sales of mass beauty and personal care in South Africa continued to rise in 2023, with many consumers struggling with the cost of living. Cash-strapped consumers became stricter with their budgets, and reduced their shopping list for their beauty and…

Demand for men’s grooming in South Africa continued to rise in 2023. Since the pandemic, an increasing number of South African males have started to prioritise their skin care routines, including a greater shift towards using face masks. Men are not…

Demand for oral care in South Africa remained stable in 2023, as this category is deemed essential for maintaining personal health and self-care. However, local consumers also continued to struggle with the ongoing cost-of-living crisis. Although…

The value size of premium beauty and personal care in South Africa remained considerably smaller than that of the mass segment in 2023, with the latter also recording a more dynamic growth performance. As many local consumers struggled with the cost…

Since the pandemic, consumers have increasingly focused on skin care in South Africa as part of self-care routines, supporting elevated demand in 2023. Despite tough economic hardships in South Africa, new skin care brands continued to emerge as many…

Demand for sun care in South Africa remained stable in 2023 compared to the previous year, but below pre-pandemic levels. This was due to greater competition from hybrid products that offer sun protection properties, thereby reducing the need to…

Baby and child-specific products saw current value growth in Morocco in 2023. However, the category’s performance was dampened by the contraction of the end consumer base for these products. The number of babies being born in Morocco continues to…

In 2023, a notable development in Tunisia was the entry of domestic brands into baby and child-specific sun care. Following the successful debut of the first Tunisian brand, Narcisse, there was a marked increase in new domestic entrants such as…

Bath and shower products saw current value growth in Morocco in 2023. Amongst more affluent segments of the population, consumers are increasingly switching from bar soap to body wash/shower gel and liquid soap, thus sustaining trends that were in…

In 2023, whilst bath and shower overall recorded steady growth in volume sales terms in Tunisia, bar soap witnessed a notable volume stagnation. Despite its historical popularity, bar soap experienced a decline in demand, particularly among…

Beauty and personal care saw double-digit current value growth in Morocco in 2023. However, the challenging economic conditions led to shrinking budgets for many Moroccan households. As a result, consumers became very price sensitive and sought ways…

The landscape of beauty and personal care in Tunisia in 2023 unfolded as a complex tapestry, marked by a juxtaposition of volume stagnation and remarkable value growth. Notably, the surge in value can be predominantly attributed to inflationary…

Colour cosmetics saw current value growth in Morocco in 2023. Lip products was amongst the most dynamic product areas during the year. Only two years after its launch, Gloss VoluLips is rapidly gaining popularity as it contains a hydrating serum…

In 2023, a decrease in demand was observed for historical international brands of colour cosmetics in Tunisia, including L'Oréal, Maybelline, and Bourjois Paris, among others. This decline does not signify negative volume growth but rather a slowdown…

Deodorants saw current value growth in Morocco in 2023. The extremely hot weather during the year, paired with the difficult and crowded daily commute that most men have to experience, resulted in more men purchasing deodorants to carry with them and…