Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
Countless new products were developed by local industry players in Tunisia in 2022. The Tunisian beauty and personal care industry is endeavouring to compete with international players by launching new brands at affordable prices compared to imported…
After two unprecedented years characterised by the height of the COVID-19 pandemic, 2022 proved to be a year of recovery for men’s grooming in Tunisia. Moreover, despite the economic crisis, men’s grooming in Tunisia remained attractive to many…
Oral care products were only affected by home seclusion and consumer lockdown during the first quarter of 2021. Many distributors turned to online shopping and home deliveries in order to make it easier for consumers to get supplies and access their…
Due to the economic crisis and the currency reserves that are in continuous decline, the Ministry of Trade opted to implement new rules on the importation of premium beauty and personal care products. Companies that want to import beauty and personal…
Skin care is an increasingly interesting category for a growing number of Tunisian companies. This category offers potential for growth as consumers are more aware of the importance of taking proper care of their skin, for beauty and health reasons,…