Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
Skin care saw strong current value growth in Egypt in 2023, while volumes fell slightly as a result of significant price increases. Prices were affected by the significant devaluation of the Egyptian pound, which made imported raw materials and…
The face is the most visible part of the body and Cameroonians especially women are keen on using facial care to look after their skins. There is an increased willingness to spend more on obtaining quality facial care products. Unlike the body care…
In keeping with developments across beauty and personal care in Algeria, skin care saw overall volume and current value growth rates slow in 2023 as inflationary pressures continued to drive up unit prices and take a toll on disposable incomes.…
The digital revolution has been rewiring retail for years, leading to new business models, commerce ecosystems and channels for reaching and engaging consumers. The COVID-19 pandemic accelerated this transition, as e-commerce became the default…
Due to the economic crisis and the currency reserves that are in continuous decline, the Ministry of Trade opted to implement new rules on the importation of premium beauty and personal care products. Companies that want to import beauty and personal…