Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
Demand for colour cosmetics in South Africa remained below pre-pandemic levels in 2023, as many local consumers continued to struggle financially and reduced their purchases of perceived non-essential products. However, sales promotions on colour…
In 2023, demand for beauty and personal care in South Africa continued to rise, despite many local consumers experiencing financial difficulties due to the cost-of-living crises. As a result, South Africans prioritised their expenditure and where…
In 2023, global inflation rates are causing prices to rise, affecting consumers’ consumption habits. Meanwhile, more modern attitudes towards personal grooming and rising exposure to global style and fashion trends due to widening internet access are…
Bath and shower in South African remained an essential category for many local consumers in 2023. Despite being financially challenged, much of the country’s population perceives bar soap as essential and tends to be included in most consumers’…
Baby and child-specific products in South Africa remained resilient in 2023, despite a struggling economy. Many consumers continued to prioritise their children’s wellbeing, supporting further demand across the category. This ongoing positive…
Sun care in Nigeria followed the general growth trend in beauty and personal care in 2023. Thus, the category saw a strong increase in retail current value sales at the end of the review period. However, this performance was due to high inflation…
In line with the general trend in beauty and personal care, skin care in Nigeria saw strong retail current value sales growth in 2023, but declines in retail volume and value (constant 2023 prices) sales. Like other categories, skin care was hit by…
Premium beauty and personal care in Nigeria saw strong retail current value growth in 2023. However, all categories struggled in retail volume terms due to poor economic conditions, particularly the effects of high inflation on prices and consumer…
Oral care in Nigeria recorded strong retail current value growth in 2023. However, as with other categories of beauty and personal care, this reflected strong rises in unit prices amid high inflationary pressure. By contrast, retail volume and value…
Like other categories of beauty and personal care, men’s grooming in Nigeria was negatively impacted by poor economic conditions in 2023. While the category grew in retail current value terms, retail volume sales and retail value (constant 2023…