Africa

Mass beauty and personal care saw double-digit current value growth in Egypt in 2023 driven by the hard economic situation and the high rate of inflation, which reached more than 35%. The marked rise in prices, and lack of governmental control over…

Hair care saw current value growth in Egypt in 2023. The category witnessed declining volumes and significant increases in value due to a considerable increase in its prices, which rose by more than 40%. These prices increased for several reasons,…

Fragrances registered strong current value growth in Egypt in 2023, while sales volumes fell due to the huge increases in prices seen towards the end of the review period. These huge price increases occurred for several reasons. Most fragrances are…

Overall, depilatories saw strong current value growth in Egypt in 2023. Women’s razors and blades witnessed the best performance during the year due to the convenience provided by such products, which is becoming crucial in the context of fast-paced…

Deodorants saw strong current value growth in Egypt in 2023. However, the category witnessed a small decrease in its volumes at the same time as its considerable increase in value, due to large increases in its prices. Indeed, prices increased by…

Colour cosmetics saw current value growth in Egypt in 2023. However, volume sales were negatively impacted by the huge leap in prices seen during the year, which occurred in several steps. Prices increased by more than 40% in 2023 following…

Beauty and personal care witnessed a decline in volume sales in Egypt in 2023 and a substantial increase in value terms due to a considerable rise in prices. In a harsh economic environment, with inflation exceeding 35% in 2023, and no government…

Bath and shower saw significant current value growth in Egypt in 2023, with demand remaining strong in the midst of challenging economic conditions and rising prices, as many products in the category are considered essential. The bath and shower…

Baby and child-specific products saw current value growth in Egypt in 2023 despite the fact that the category saw downward pressure on volumes at the end of the review period as the difficult economic situation led consumers to rationalise their…

In 2023, a significant shift in consumer behaviour towards purchasing small-sized beauty and personal care products has emerged. This trend is driven by escalating product prices outpacing consumer incomes. Marketing channels have evolved, with a…

A slowdown in volume and current value growth rates for sun care in 2023 was partly explained by the further normalisation of consumption patterns following the robust rebound in sales that accompanied the easing of the pandemic and the ending of…

In keeping with developments across beauty and personal care in Algeria, skin care saw overall volume and current value growth rates slow in 2023 as inflationary pressures continued to drive up unit prices and take a toll on disposable incomes.…

Despite price hikes and falling purchasing power amidst persistently high inflation, overall demand for premium beauty and personal care products in Algeria remained reasonably robust in 2023. This resilience was partly explained by the fact that the…

Total volume and current value growth rates for oral care in 2023 were down slightly on 2022. This was partly the result of increasing maturity, but mainly attributable to more cautious attitudes to spending among Algerians as high inflation…

Rising image-consciousness among male consumers in Algeria continued to support the positive development of men’s grooming in 2023. This shift remained most visible among younger demographics, who tend to be less conservative in their attitudes to…

The mass segment remained dominant in beauty and personal care in Algeria in 2023, and continued to see total current value and volume sales increase at robust rates. This performance was underpinned by favourable demographic trends, rising…

Hair care was one of the better performing areas of the Algerian beauty and personal care market in 2023, in that total volume and current value growth rates were up slightly on 2022. This was mainly due to robust demand for standard shampoos and…

Fragrances saw growth in total volume and current value sales slow in 2023, with all categories recording poorer results than in 2022. The downturn was mainly attributable to stubbornly high inflation, which continued to place upward pressure on unit…

Depilatories experienced a slowdown in total volume sales growth in 2023. This was mainly because rising prices and falling purchasing power prompted more Algerian women to try to save money by reverting to traditional home-made hair removal…

Like most areas of the beauty and personal care market, deodorants saw growth in total volume and current value sales dip in 2023 as persistent inflationary pressures continued to fuel price hikes and erode purchasing power in Algeria. However, the…