Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
This report provides an in-depth analysis of the potential market strategies for companies in Sub-Saharan Africa amidst the current cost of living crisis. It details how companies can leverage affordability, technology, and values to cater to the…
Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…
Baby and child-specific products performed solidly in 2023, with total volume and current value sales increasing at robust rates and all categories registering positive results in both respects. Buoyant demand was underpinned by relatively high birth…
Sensitisation campaigns of new mothers post birth and increased access to information on infant care is having an impact on the way most parents take care of their infants. There is a growing shift from the use of alternative cleaning techniques such…
Baby and child-specific products saw current value growth in Egypt in 2023 despite the fact that the category saw downward pressure on volumes at the end of the review period as the difficult economic situation led consumers to rationalise their…
Baby and child-specific products was the home of controversy in Kenya in 2023. A lobby group, the African Centre for Corrective and Preventive Action (ACCPA), has filed a case seeking a ban on Johnson & Johnson baby powder in Kenya over alleged…
The underwhelming sales performance registered in baby and child-specific products during 2022 can be attributed largely to the contraction of the end consumer base for these products. The number of babies being born in Morocco continues to decline…
The performance of baby and child-specific products in Nigeria in 2023 was strongly impacted by poor economic conditions. Thus, the modest overall decrease in retail volume sales in 2022 was followed by a double-digit decline in 2023. In particular,…
Baby and child-specific products in South Africa remained resilient in 2023, despite a struggling economy. Many consumers continued to prioritise their children’s wellbeing, supporting further demand across the category. This ongoing positive…
Awareness is rising amongst Tunisian parents about children’s hygiene and toiletries thanks to the modernisation of society with parents seeking the best for their children despite the low purchasing power in the country. In 2022, the baby and…