Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
Having seen a marked decline in 2020 as a result of the COVID-19 pandemic, beer volume sales continued recovering in Algeria by growing in 2022, with a similar positive growth rate as in 2021. In current value terms, the overall performance of beer…
Uganda is a country in which the consumption of alcoholic drinks is frequent, heavy and widespread, to the extent that problem drinking has become a source of major social concern. Prior to the pandemic, economic development, rising income levels and…
The year 2022 was a strong year of recovery for alcoholic drinks in Tunisia in current value and volume terms. Almost all restaurants, hotels, bars and remained closed for two years during the COVID-19 pandemic and the re-opening of all…
Alcoholic drinks sales are driven by the high popularity of beer among local consumers and tourists, while spirits and wine are gaining attention as aspirational drinks among young adults and/or a growing middle-class society. Despite a stricter…
After seeing a notable rebound in total volume sales in 2021, due to the lifting of the COVID-19 lockdown bans, and with growth continuing in 2022, the consumption of alcoholic drinks increased to beyond the pre-pandemic level. This was due to the…
Alcoholic drinks saw a moderate total volume decline in 2022, as weaker consumer spending power due to high inflation and the poor economy, alongside strong unit price increases, limited consumption. Nonetheless, many alcoholic drinks categories…
After a strong recovery in economic activity during 2021 with GDP growth of more than 7%, the performance of Morocco's economy stood at 1.3% in 2022, due to an unfavourable economic situation, especially for the agricultural sector, which was…
In 2022, the Kenyan alcoholic beverages sector witnessed both volume and value sales expansion, riding on the coattails of a burgeoning youth demographic and a recovery phase following the stringent COVID-19 regulations that gave a much-needed boost…
While alcoholic drinks are no longer being impacted by the COVID-19 pandemic in 2022, global inflation is impacting pricing and consumers incomes. This is leading to downtrading and is especially impacting premium and luxury brands. Meanwhile, the…
Alcoholic drinks recorded robust growth in 2022 as sales continued to recover from the impact of COVID-19. Expanding local production, especially in wine and beer, has supported growth by offering consumers affordable options at a time when currency…