Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
After seeing a notable rebound in total volume sales in 2021, due to the lifting of the COVID-19 lockdown bans, and with growth continuing in 2022, the consumption of alcoholic drinks increased to beyond the pre-pandemic level. This was due to the…
Alcoholic drinks sales are driven by the high popularity of beer among local consumers and tourists, while spirits and wine are gaining attention as aspirational drinks among young adults and/or a growing middle-class society. Despite a stricter…
The year 2022 was a strong year of recovery for alcoholic drinks in Tunisia in current value and volume terms. Almost all restaurants, hotels, bars and remained closed for two years during the COVID-19 pandemic and the re-opening of all…
Uganda is a country in which the consumption of alcoholic drinks is frequent, heavy and widespread, to the extent that problem drinking has become a source of major social concern. Prior to the pandemic, economic development, rising income levels and…
Having seen a marked decline in 2020 as a result of the COVID-19 pandemic, beer volume sales continued recovering in Algeria by growing in 2022, with a similar positive growth rate as in 2021. In current value terms, the overall performance of beer…
Beer is one of the products subjected to approval by the Ministry of Trade before the price can be altered, and the last time there was a price increase for beer nationwide was in 2019. However, the blowback from the public was swift and vicious.…
Beer continued to lead the market for alcoholic drinks in Egypt in 2022, remaining the most popular alcoholic choice among consumers. Given the reasonable price, it remained the most affordable option for the average consumer, with prices for beer…
Influences on local consumer purchasing decisions and behaviour when it comes to beer have evolved over time in Kenya. While pricing used to be a key driver, there is now a discernible shift towards a more nuanced, sophisticated buying behaviour that…
Beer sales continued to record a healthy growth rate in 2019, with particularly dynamic performances seen in Nigeria and Cameroon. However, this has come to an abrupt halt in 2020, with the arrival of Coronavirus (COVID-19) resulting in a slump in…
Following free trade agreements signed by Morocco with its economic partners such as the EU, the US and other countries, customs authorities have been applying a gradual reduction on customs duties on beer and wine. Beer customs duties were…