Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
In 2023, small cooking appliances faced a decline in volume sales due to economic adversity. The surge in inflation caused by currency devaluation and escalated fuel costs severely impacted consumer spending power, triggering a notable rise in unit…
The popularity of small cooking appliances continues to grow in line with greater awareness among local consumers of different ways of cooking. Traditionally, low- to mid-income consumers with restricted budgets tend to rely on certain affordable…
The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…
Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…