Africa

Understand the demographic, socioeconomic and cultural influences...

Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.

Strategy Briefing

Top Five Digital Consumer Trends in 2024

Jan 2024

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

USD 1,325
Country Report

Vacuum Cleaners in Nigeria

Jan 2024

Volume-wise, vacuum cleaners faced a significant decline in 2023 due to adverse economic conditions. High inflation triggered by currency devaluation and fuel price hikes constrained consumer purchasing power, compelling individuals to prioritise…

USD 1,195
Country Report

Vacuum Cleaners in Morocco

Jan 2024

In 2023, retail volume sales of vacuum cleaners gained momentum, although totals still remain below 2019 levels. Sales of vacuum cleaners are mostly driven by replacements when a product breaks down. The tough economic conditions mean people are…

USD 1,195
Country Report

Small Cooking Appliances in Nigeria

Jan 2024

In 2023, small cooking appliances faced a decline in volume sales due to economic adversity. The surge in inflation caused by currency devaluation and escalated fuel costs severely impacted consumer spending power, triggering a notable rise in unit…

USD 1,195
Country Report

Small Cooking Appliances in Morocco

Jan 2024

The rising popularity of air fryers signals a growing trend towards healthier eating habits in Morocco, as these appliances allow for less oil use compared to traditional frying methods. Additionally, their lower energy consumption compared to…

USD 1,195
Country Report

Refrigeration Appliances in Nigeria

Jan 2024

In 2023, refrigeration appliances experienced a significant decline in volume terms due to challenging economic conditions, despite being among the most essential categories in Nigeria's consumer appliances sector. Although 2022 had already faced…

USD 1,195
Country Report

Refrigeration Appliances in Morocco

Jan 2024

In 2023, retail volume growth in refrigeration appliances gathered momentum, with sales moving well above pre-pandemic levels. Consumers are no longer able to delay replacing their old refrigeration appliances and have had to make the investment.…

USD 1,195
Country Report

Personal Care Appliances in Nigeria

Jan 2024

Personal care appliances faced a decline in volume terms in 2023, primarily due to adverse economic conditions. High inflation, driven by currency devaluation and fuel price hikes, significantly reduced consumer purchasing power. Consequently,…

USD 1,195
Country Report

Personal Care Appliances in Morocco

Jan 2024

Personal care appliances enjoyed a fuller recovery in sales in retail volume terms in 2023 after recording a significant decline in 2020. Personal care products are largely sold by female sales staff in Moroccan retailers, which reflects the…

USD 1,195
Country Report

Microwaves in Nigeria

Jan 2024

The demand for microwaves saw a substantial decline in 2023, primarily due to adverse economic conditions that restricted consumer purchasing power and resulted in soaring unit prices. Heightened inflation, triggered by the devaluation of the local…

USD 1,195
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