Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
Food preparation appliances faced significant challenges in 2023, predominantly influenced by adverse economic conditions in Nigeria. High inflation rates, a devalued local currency, and surges in fuel prices collectively constrained consumer…
In 2023, small food preparation appliances like blenders and food processors continue to be top sellers in Morocco. The affordability and value these appliances offer makes them an attractive choice for many Moroccan households, particularly blenders…
Dishwashers experienced a substantial volume decline in 2023, primarily attributable to the severe economic conditions characterised by high inflation, significantly restricting consumer spending power. Considered niche and non-essential by the…
The post-pandemic recovery in the sales of dishwashers continued in 2023, with volume growth gaining momentum. With the return to workplaces and busy lifestyles, people have less time for household chores such as dishwashing. Dishwashers are mostly…
In 2023, consumer appliances faced a notable decline across categories, primarily attributed to exacerbated inflation. The local currency depreciation and a surge in fuel prices, along with a Federal Government demonetisation policy, collectively…